By Abbie Peterson
Is it just me or do you also feel like we’re slowly creeping into the world of iRobot? The rise of AI in recent months has sparked a lot of conversation in both my personal and professional life. From funny, lighthearted conversations about how M3gan is the killer doll queen we didn’t know we needed to more intellectual conversations about how quickly artificial intelligence (AI) is developing and how the public will adapt and respond. I will admit, like a lot of my peers, I was hesitant at first to dive into the world of Chat GPT. I’m creative already! I doubt it could create anything useful! How could it possibly help me? To my surprise, using AI in my professional life has not only sparked my creativity but has saved me so much time. And in the world of P2P fundraising events, that’s music to our ears. So, without further ado, here’s how I’ve adapted AI in my life as the Marketing and Social Media Manager at Event 360.
Social Media Content Ideas
A lot of the times the most difficult part of creating a social media plan is just starting. A blank word document is intimidating! To take away some of the creative pressure, I’ve used AI recently to help me think of some new content for our social feeds. To demonstrate for this blog post, I asked ChatGPT to give me social media ideas for a non-profit who has a fundraising walk event coming up and added a few key themes I knew would be important in promoting the event.
Although not every idea will fit everyone’s needs, it came up with eight ideas within 15 seconds of me typing in the question. It’s a great starting point. Take those ideas at face value, expand on them or use them as a starting point to brainstorm with your team. Now you can use that saved time on other to-do list action items.
Creating Social Media Captions
If you’re like me, you occasionally know what you want to say or what emotion you want to invoke with your social media posts, but your brain can’t seem to formulate the trendy caption that you need. This is where AI enters the chat. I used ChatGPT to help create a social media caption for our recent blog, The Inside Scoop: Our Top Takeaways from P2P 2023!
In this instance, I knew the information I wanted to relay but I wanted it to be short, sound funny and witty, so I asked exactly that. I was able to then take this caption, edit it a tiny bit to fit our Event 360 brand voice, and voilà! A social media caption was born and ready to be posted in less time than it would have taken me to write and rewrite the caption until I liked the way it sounded.
Part of my role as the Marketing and Social Media Manager at Event 360 is planning our blog content, which can sometimes include writing and drafting posts. After a while, the sound of my own voice can feel repetitive. When this happens, I use AI to mix things up! Like this example of me asking ChatGPT to rewrite the first paragraph of this blog post.
At the end of the day websites like ChatGPT, Dall-E and Remini Web can be helpful when it comes to getting your creative juices flowing on days where you simply just…cannot. Sometimes we just need a nudge to get started and AI can help do just that.
To recap, here’s how I recommend using ChatGPT to help in your own creative journey.
- Step 1: Gather the information you want to share with ChatGPT to create the content you need. Remember to include how you want the text to sound. Professional, friendly, encouraging, motivational? One or two sentences, a paragraph? Include hashtags or emojis? Rewriting existing copy or looking for something new? The more information you input, the better result you’ll get.
- Step 2: Play around with the content it gives you. ChatGPT will build off all the information you give it until you get exactly what you’re looking for.
- Step 3: Finally, review the content to make sure it fits within your brand voice. AI is helpful, but don’t let it replace your own voice. You got this!
How are you using AI in your role in the P2P fundraising event industry? Let us know!