The Power of Peer-to-Peer Fundraising Events

In its simplest form, a peer-to-peer fundraising event is an activity that provides an opportunity for people to ask their friends, family and networks to make a donation to an organization that they care about. It could be a walk, run, bike ride, stair climb, virtual experience or a social media happening. But it’s fundamentally different from a simple fundraising event, such as a gala, auction or golf tournament, in that it goes beyond asking supporters to donate to an organization in exchange for an experience, and takes the next step to turn those supporters into fundraisers.

In this paper, we walk you through:

• 10 Benefits of Peer-to-Peer Fundraising Events for Nonprofits
• By the Numbers: Where P2P events stand in the landscape of all fundraising tactics, and what P2P fundraisers bring to your organization
• A direct comparison of P2P fundraising events versus direct donor ask events such as galas and auctions
• 5 Challenges of P2P Fundraising Events, and how to overcome them
• A case study of what a P2P fundraising event was able to do for City of Hope
• An 8-step roadmap of how to add a P2P fundraising event to your portfolio

Do any of these describe you? Then you could benefit from this white paper.

• You’re a development exec who needs to make a case to your board or other constituents for building or expanding your P2P fundraising event series
• You’re at a nonprofit trying to figure out how to fill in the fundraising gaps and bring in more donation dollars and a more diverse pool of supporters
• You’re trying to decide whether and how to add a new P2P event to your fundraising portfolio and could use some guidance on how to frame your decision making
• You’re just curious about P2P fundraising events and what the big deal is