Clearly, social media can be useful to nonprofits. The key question is, how useful?

What can your organization reasonably expect in terms of results and benefits, and for what investment of time and effort? Idealware’s new Decision Guide helps answer those questions and more by walking you through a combination of information, research results and a workbook.

Like any marketing technique, different social media channels have different strengths, so it’s critical to define your goals and audience in order to see effective results. These channels are tools, not a finished product. A Facebook page shouldn’t be the end goal of a social media strategy any more than a telephone should be the end goal of a communications plan.  So what are the key differences between the channels?

The Decision Guide walks through:

  • What social media is, and why it might be useful for you
  • How your goals, audiences, and metrics should drive the decision making process
  • Specific information on the tangible value nonprofits have seen in using Facebook, Twitter, Blogs, Photo Sharing Sites, Video Sharing Sites, and more.
  • Choosing an effective social media mix
  • Integrating all your communications
  • A workbook that helps you walk through all of this for your own needs

 Download the guidefrom the Idealware website.


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