Last year, we introduced the Throwback Thursday Series on the Event 360 Blog. Through the years, we have covered a vast array of topics on our blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. This Throwback Series allows us to (re)share some of the most popular posts, in case you’ve missed any of the terrific content the first time around.
This week, we’re throwing it back to 2015, when Jim Hennessey and Katie Zupancic Wymer from our consumer marketing department discussed creating customer journey maps. Continue reading about how to identify what motivates your audience to more deeply engage with your event…
