Lessons Learned in 2018

By Gina Guerreso With the New Year upon us, preparations for events in 2019 are well underway. Still, we find it’s important to hit the pause button and reflect on getting to this point. We celebrate our successes, but can’t forget the challenges, the times we were pushed outside of……

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Be Bold. Lessons Learned from the Classy Collaborative

By Katie Zupancic Wymer Last week, I had the honor of attending the Classy Collaborative, a three-day conference focused on social impact. Together, 1,200 changemakers explored trends in philanthropy, social entrepreneurship, fundraising, cause marketing, digital marketing, and corporate social responsibility. Throughout the different panel discussions, case studies, and…

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How to Find your Life Balance Groove

Written by Melanie Toner Ask any busy professional who is planning an event about multitasking. Whether they have a large team or a small operation, they will likely run on about their pride in managing more than one project or task at a time. For many years multitasking was a……

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Event Participant Profiles

Written by Jim Hennessey and Katie Zupancic At Event 360 we build our marketing and event experiences around the participant. But how do we know who the participant is and what will resonate with them? We use Event Participant Profiles. Participant profiles (personas) are fictional characters/stories that represent the typical participants……

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Back To The Basics: Building Relationships

I’m happy to speak to a topic that’s critical to the work I do (and I’d say is critical to the work you do as well!): building relationships. One of the greatest opportunities and responsibilities we have as event fundraisers is based in the relationships we build and the time……

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The Wonderful World of Design

We all know that a picture is worth 1000 words. So it should come as no surprise that a strong design concept can speak on behalf of your mission, while generating impact and engaging your audience. Here are five tips to make sure you are making the most of your brand and……

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What a Difference a Year Makes

Last April, my niece Julia participated in Jump Rope for Heart for the American Heart Association. I proudly wrote about how I helped her raise money for heart disease and become the top fundraiser in her 1st grade classroom. She raised $615 and earned an invitation to… Read…

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You’re Working on the Wrong Thing

— Michael E. Porter, Harvard professor and author of the seminal management book Competitive Strategy (of “five forces” fame), speaking to global entrepreneurs about what he thinks is their epidemic inclination to try and win by doing what they do better than their competitors. “The worst error in strategy…

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The Clarion Call for Character

One of my core beliefs about effective strategy is that it is designed to support a shared aspirational vision. In other words, the best strategies support the achievement of a big goal, or dream, or vision. If you don’t know where you are going, how can you effectively get there?……

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Where Should I Focus?

Last month, I wrote about the link between strategy and focus. Specifically, I mentioned that in an increasingly busy world, competitive advantage isn’t about being able to do more, but rather about being able to focus on those things that make a difference. We all have limited time and resources.…

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Four Aspects of Focus for 2012

Over the last few weeks, a few members of our Event 360 team have shared their advice on how to start the New Year right. As we come to the close of the first month of 2012, I wanted to add a bit of perspective on strategy. Unlike the subjects……

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Use your strategic intuition

You might be on event, in the shower, or daydreaming at your desk when suddenly inspiration hits. Sudden insights like this have sparked leaders, artists and scientists throughout history. But where do these great ideas originate? Researchers in neuroscience and cognitive psychology are finally studying these insights to explain “Aha!”……

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Why Nonprofit Strategic Planning Is Important

Sometimes boards and staff members need to be convinced that strategic planning is worth the investment of money and time. They need to know how the process will benefit them and the organization. Strategic planning can provide enormous benefits. It can: Bring clarity and agreement on mission and vision: Agreement……

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Competition is not a strategy

In the United States, the three issues with the greatest number of supporters are curing disease, the environment, and education. If you operate a fundraising event or program in one of these three issue areas, you probably spend a good bit of time thinking about your competitors.  You probably…

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Event Fundraising Strategy & Planning: 10 Tips for 2011

When it comes to your fundraising events, if you were starting over, how different would they look? Starting over may not be an option, but in the absence of that, here are ten New Year’s resolutions that event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. The……

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