Why Should Event Fundraisers Monitor Social Media?

In event fundraising, finding the conversations that interest your event participants and donors is important, because by influencing those conversations, we can help steer participants and donors to our events. Monitoring social media is important because social media are like flowing rivers of conversation and content. Organizations need to act……

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The 7 C's of Nonprofit Social Media

Imagine you’ve written a blog about your cause and readers pick up on it, re-tweeting it to Twitter users 400 times. Is that good? How would you know? To answer those questions with any confidence, you have to know what your goals are for that blog—and you have to know……

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Expanding the Thought Leadership of Your Blog

A “nonprofit thought leader” is basically a trendy label that refers to “an organization that is recognized for having ideas, programs, services or research that are valuable.” For example, Malaria No More is considered by many to be a thought leader, because they were one of the first nonprofits applying……

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There is no such thing as a social media strategy

“There is no such thing as a social media strategy—only marketing strategy. Social media is another channel, one of many, for making the connection and building the relationship with [donors]. These channels have value on their own, but they should also be used to complement other marketing channels.” That’s the……

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