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Innovating the Nonprofit Sector: Adapting to Changes in Giving, Part 1

A funny thing happened as I enjoyed my coffee this morning. Actually two funny things happened this morning: I heard a piece on NPR about non-profits looking for new ways to inspire giving and, at the same time, my mother called to tell me she was proud of herself.

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Implementing a Foursquare Strategy for Your Event

Believe me, I’ve tried to ignore foursquare as long as I could–I personally have no use for the service. However, more than 6 million people do, and at this rate, foursquare will reach 10 million registered users by July 2011. Foursquare grew at a rate of 3,400 percent…

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Why Should Event Fundraisers Monitor Social Media?

In event fundraising, finding the conversations that interest your event participants and donors is important, because by influencing those conversations, we can help steer participants and donors to our events. Monitoring social media is important because social media are like flowing rivers of conversation and content. Organizations need to act……

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Nonprofit Fundraising Strategies: Using Foursquare For Your Events

I can’t blame you if you’ve tuned out of all the talk about Foursquare and Facebook Places–it’s everywhere. In case you need a quick summary, Foursquare is a location-based social networking website with companion software for mobile devices. Users “check-in” at venues using a mobile website, text message or a……

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The 7 C's of Nonprofit Social Media

Imagine you’ve written a blog about your cause and readers pick up on it, re-tweeting it to Twitter users 400 times. Is that good? How would you know? To answer those questions with any confidence, you have to know what your goals are for that blog—and you have to know……

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Online Marketing For Nonprofits: How to Be a Content Marketer

Today we continue our series on thought leadership by shifting the focus to content marketing. Content marketing (you may also hear it referred to as thought leadership marketing or idea marketing), for those unfamiliar with the term, involves the creation and sharing of text articles, photos, videos, and…

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Expanding the Thought Leadership of Your Blog

A “nonprofit thought leader” is basically a trendy label that refers to “an organization that is recognized for having ideas, programs, services or research that are valuable.” For example, Malaria No More is considered by many to be a thought leader, because they were one of the first nonprofits applying……

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Nonprofit Marketing Analytics: The TwitChange Campaign and The Value of a Tweet

On September 15th TwitChange started a campaign to hold the first ever celebrity tweet auction. Over the course of the following ten days, people bid to win the chance to have one of the 150 celebrity participants ReTweet their message, Follow their account for a specified period of time,…

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Inbound Marketing for Nonprofits Part 2: Fighting the Oil Spill Online

The Gulf Oil Spill is quickly staking its claim on being the worst natural disaster our country has ever seen. The amount of oil spilled into the Gulf is practically incalculable and the damage done immeasurable. Clean up will take years, if not decades to complete with some damage that……

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Inbound Marketing for Nonprofits Part 1: Tweets for a Cause

Don’t believe in the power of social media? Well, the partnership between the Greater Atlanta Affiliate of Susan G. Komen for the Cure, and Tweets for a Cause may just change your mind once and for all! It all… Read More

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Inbound Marketing for Nonprofits: Understanding the Components of Inbound Marketing

In this post we are going to take a detailed look at inbound marketing and how this strategy can be used to amplify the success of your nonprofit organization. As discussed in the previous post, inbound marketing is often thought of as a “pull” strategy in that it relies on……

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Nonprofit Fundraising and Social Media: Oh The Places Facebook Will Go

Yesterday, Facebook made a long awaited announcement of their newest service offering: Places. Facebook Places is the newest location based service (LBS) to hit the market, a year and a half after the launch of Foursquare and three years after Gowalla. It was only a matter of… Read…

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The Nonprofit Social Media Decision Guide

Clearly, social media can be useful to nonprofits. The key question is, how useful? What can your organization reasonably expect in terms of results and benefits, and for what investment of time and effort? Idealware’s new Decision Guide helps answer those questions and more by walking you… Read…

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There is no such thing as a social media strategy

“There is no such thing as a social media strategy—only marketing strategy. Social media is another channel, one of many, for making the connection and building the relationship with [donors]. These channels have value on their own, but they should also be used to complement other marketing channels.” That’s the……

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Does your event have a social media policy?

If you’ve ever launched a blog, Twitter account or Facebook Fan Page for your nonprofit’s event, it only takes one email from an intern, volunteer or staff member asking “How can I write for the blog?” to realize that you need a social media policy. The… Read More

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