To Packet Pick-Up, Or Not?

By Janelle Benuska In today’s busy landscape of time commitments and to-dos, many of our partners have questioned whether their race should offer, or continue to offer, a packet pick-up or early check-in event(s) for participants. As with most things related to what participants want, need and expect, the answer……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

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The Event 360 Impact by the Numbers

By Tim Brockman As we quickly approach the beginning of the 2017 event season, my travel quickly starts to increase, which requires lots of time in airports, hotels and on planes. Inevitably, maybe because of my size, people always want to know, “what do you do?” Most I…

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10 Tips on How to Rock Your Event Social Media

The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer……

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Recognizing Your Top Fundraisers at the Event

With any event that involves fundraising – whether required or optional – it’s very important to recognize and/or reward those that go above and beyond the call of duty: your top fundraisers. When an event encourages but does not require fundraising, the bulk of the fundraising work is done by……

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Then vs. Now: Connecting in Person

Over the past couple of weeks, our colleagues, Joann and Molly, have taken you on a walk down memory lane and examined how participant support has changed over the years through eCommunication and web and phone and email. For the final installment of our “Then vs. Now” series,…

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Keep Your Participants Coming Back

The goal of any event is to create an experience that participants will want to have again and again. No event planner wants their participants crossing the finish line and thinking, “Phfew! Glad I never have to do that again!” So once you meet the challenge of getting those coveted……

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How to Leverage VIPs

To ensure the success and health of your event, one of the most crucial relationships to nurture is your repeat participant. These are the people who come back year after year and typically bring new friends along with them. They are team builders and fundraisers and inspire others to act……

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A Little Bit of Proofreading Goes a Long Way

After all of the hard work your organization puts into the planning and publicizing of your event, don’t let errors in communication undermine your credibility and your message. Poor grammar and spelling mistakes give the impression that you don’t pay attention to details. Broken or misdirected links are frustrating and……

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Keeping Your Website Relevant for Your Participants

With the vast array of social media sites and technological innovations changing daily, people are getting used to having up-to-date, useful information at their fingertips. Even non-techies are getting comfortable throwing around terms like “user interface” when commenting on how they experience a website. How’s an organization supposed to keep……

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