Fundraising Minimums: Friend or Foe?

Are fundraising minimums a) unnecessary barriers to participation, or b) useful elements of an effective event fundraising strategy? I’ll go with Option B. The primary argument against fundraising minimums — and registration fees as well — is that they scare off would-be participants. That’s true. And it’s a good thing.…

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Generation Y: Youth Stepping Up to Change the World

I’ve seen it all at fundraising event orientation meetings: the take-charge confident walkers, the quiet learn-by-listening timid, the large buzzing-like-bees chatty groups, and the detail-focused women with serious questions. I see these and many other personalities on a weekly basis and I am constantly amazed at the growing number of……

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Eureka! Mining For Gold Through Post-Event Engagement

As our long-time readers know, Event 360 strongly believes events are a means to an end. We always recommend moving beyond attendance as a measurement of success and into deeper performance-based metrics. Focusing on the ongoing performance of participants will allow you to realize the potential of engaging participants beyond……

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Preparing Your Participants This Event Season

With event season almost upon us, it’s time to rally your participants and get them in the mood for fundraising. Here’s a quick refresher on what to do — and how to overcome the obstacles you might encounter. If you’re organizing a fundraising athletic event, the first step is to……

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