MuckFest MS Archives - Event 360

MuckFest 2019 Season Recap

By Katie Zupancic Wymer On September 14, our final Mucker for the 2019 season crossed the MuckFest finish line, as they jubilantly rang the bell for a world free of MS at the completion of their 18 obstacle 5K run. Join us in celebrating a year of impact, milestones,…

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Unveiling and Branding Your New Event Element

By Katie Zupancic Wymer This is Part 2 in a two-part series. Today, our MuckFest marketing team explores how our newest obstacle was named and unveiled to the world. Catch up on Part 1 here. While we cannot completely rework our events from top to bottom every… Read…

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Creating New Obstacles for Your Course

By Jonathan Madrigal This is Part 1 in a two-part series. Today, MuckFest’s Event Production Manager, Jonathan Madrigal, explains our newest MuckFest obstacle and the process that went into creating it. Next week, we’ll share how we unveiled this new obstacle to our participants, and how we… Read…

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Does Your Path to Registration Go the Distance?

By Cheryl Stern A wise man once said, “If you build it, he will come.” An even wiser man then added, “Go the distance.” Ok, admittedly, those two wise men were the same person. And that person was technically a disembodied magical voice from Field of Dreams, talking…

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

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MuckFest® MS 2017 Mid-Season Check-In

By Casey Campbell We’re now halfway through 2017 (already, I KNOW) and our MuckFest MS series has successfully run its course in four of its twelve markets. From Charlotte to Boston, then Philadelphia to New Jersey, we’ve seen thousands of “muckers” come out and get muddy to help…

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Bam! And you’re up!

By Dave Kramer Time to get out of bed, find that quick boost of caffeine and put on the clothes you set aside last night ― it’s event day and you’re headed to your site. It is 3:30 a.m. on Saturday after all, you wouldn’t want to be late, would……

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The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because…

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The Perfect Event Date

By Slade Thompson One of the key factors in determining an event’s success is selecting an event date. And when it comes to selecting an event date there are roughly a billion considerations to take into account. The truth is that trying to find the perfect day is…

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MuckFest® MS Series Recap

In November we produced our final MuckFest® MS event of the 2016 season. This year we had 36,000 muckers and 2,500 volunteers who helped us reach the $25 million milestone in fundraising to date for the National MS Society. MuckFest MS was held in 11 cities around the country from Boston…

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Registration and Check-in: Short, Sweet and To The Point

By Kat Thomas The registration and check-in process associated with live events is a topic always up for debate, and every event organizer has a strong opinion. If smooth, it can be one of the greatest aspects of your event. If confusing, inconsistent, or difficult, it will be one of……

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Want to increase your conversion rate? Look at your registration form.

We’ve been working with Cameron Corda and his team at Patronage to optimize our MuckFest® MS event series website. In this newsletter article, we’ll look at the process we used to fine tune our registration process. The way our online registration process is set up on the back…

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MuckFest® MS Mid-Season Check-In

By Slade Thompson Wow! Once summer event season starts here at Event 360 it seems to fly by so fast. As of mid-July, we’ve already completed four of the eleven MuckFest® MS events, including the three largest of the series. It has been a fantastic kick-off and most importantly…

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Event 360 Spotlight: Nick Kalergis

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Nick Kalergis! Position: Operations Lead with MuckFest® MS Start Year: 2011 with the Susan G. Komen 3-Day® and 2012 with MuckFest® MS What job did you… Read More

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Partner Spotlight: Calvin Fleming, goodpr.

How did you first get into the business? I started working in consumer high-tech PR at the beginning of the dotcom boom when the internet was literally brand new. Every dotcom start-up company had the potential to change the world and make millions off an IPO. I loved…

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Event 360 Spotlight: Janelle Benuska

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Janelle Benuska! Position: Programs & Participant Support Manager for MuckFest® MS Start Year: 2016 in this role; previously worked for Event 360 from 2008-2010 What job… Read More

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Event 360 Teammate Spotlight: Dawn Clark

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Dawn Clark! Position: Participant Support Coordinator—MuckFest® MS Start Year: 2015 What job did you hold right before you came to work at Event 360? I was a stay-at-home… Read…

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Tapping into a younger participant base should be a part of your long-term strategy

By Gina Guerreso As the saying goes, “You are never too young to change the world.” Look around and you will see youth who are standing strong on issues that matter to them. They are getting off the sidelines, asking the tough questions and taking action. These young superheroes are……

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Event 360 Spotlight: Patrick Riley

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Patrick Riley! Position: VP/Account Director Start Year: 2003 What job did you hold right before you came to work at Event 360? I was the National Volunteer Director… Read…

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Real Life Scenarios: The Show Must Go On

As an event management company, our team has successfully produced thousands of events. We all know the saying about “the best laid plans” and as event specialists we need to be prepared for whatever comes our way. We are proud to introduce a new blog series about Real Life Scenarios.…

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