What the heck are Hashtags?

By Alyssa Curran and Jim Hennessey Hashtags. People all over the world are now seeing hashtags emblazoned everywhere, on commercials, print materials, clothing, even spoken aloud as part of daily conversation. But what is a hashtag? No, it’s not some new media variation of a hashbrown or the latest way……

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10 Tips for Rocking Your Event Social Media

Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…

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Customer Journey Mapping for Your Participants

Written by Jim Hennessey and Katie Zupancic Back in March, we wrote about the value of Participant Profiles in concepting, marketing, and executing your event. Participant profiles are “mini-biographies” of your most common event participants and your desired participants. This month, we are talking about using those profiles to map the…

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How to Design an Event T-Shirt

Written by Molly Anthony & Jason Mahakian Creating a memorable event experience isn’t only limited to finding a scenic route, choosing the ultimate playlist and writing goose bump-inducing speeches. You must also consider that precious piece of the event that participants take home with them: the event t-shirt. This take-away piece……

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Merchandise 101

Written by Megan Doyle Beyond your basic finisher t-shirt, a full merchandise program can benefit your event by creating more loyalty within your event community, extending your marketing reach and providing a little extra revenue. Your participants are proud to be associated with your event and your organization. Give them……

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Event Participant Profiles

Written by Jim Hennessey and Katie Zupancic At Event 360 we build our marketing and event experiences around the participant. But how do we know who the participant is and what will resonate with them? We use Event Participant Profiles. Participant profiles (personas) are fictional characters/stories that represent the typical participants……

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Baby It’s Cold Outside

Wait … Isn’t that a holiday song? Didn’t Puxatawny Phil say spring was on its way? As an Angelino, I can’t really complain about the cold but I’m in our Chicago office getting a small taste of real winter weather and I can understand why it’s affecting all aspects of……

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If You Build it, They Might Come?

Choosing the right location for your event can feel like you’re throwing darts at a map. National or regional organizations testing a new event concept, or expanding to new cities have a number of variables to consider when choosing the location. While this choice can feel daunting, we’ve developed a……

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Go Digital! Get Social!

Event marketing has traditionally been sporadic, short-term, and short-lived.  But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators. Digital marketing allows you to reach……

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Recent Posts

What we’re grateful for: Overcoming obstacles to find the good

By Mike Murphy 

In the final installment of our gratitude series, we…

What we’re grateful for: The power of support

In the third installment of our gratitude series, we sit down with Bryan, our…

What we’re grateful for: The impact of our events

In the second installment of our gratitude series, Event Production Manager Clare tells us…

From headlamps to hugs, what we’re grateful for at Event 360!

As 2022 winds down, with the holidays quickly approaching and the end of event…

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