Event 360 Explores: The Great Lakes Relay

Over a certain weekend in July, it’s pretty much a guarantee that you can find Event 360’s Jason Mahakian running in Northern Michigan. After all, for the past 10 consecutive years, he’s been part of a team participating in the Great Lakes Relay. According to Jason, it’s an event that……

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Event 360 Explores: Dirty Girl Mud Run

Event 360’s Jennifer Hanskat was busy in June participating in not one, but two events! In her latest event, she swapped color for mud! Read on to get Jennifer’s perspective in her second year participating in the Dirty Girl Mud Run.   Name, date and location of event: Dirty…

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Event 360 Explores: Out of the Darkness Overnight

Next up in our blog series, Event 360 Explores, Aubrey Cushing shares her experience participating in the Out of the Darkness Overnight organized by the American Foundation for Suicide Prevention (AFSP). Name, date and location of event Out of the Darkness Overnight, June 14th – 15th, Seattle, Washington Event…

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Event 360 Explores: Color in Motion 5K

Next up in our blog series, Event 360 Explores, Jennifer Hanskat takes us through her first experience doing a color run.   Name, date and location of event: Color in Motion 5K, June 22nd, Montrose Harbor in Chicago Event summary: Taken directly from their website, Color in Motion 5K is,…

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The Consideration for a Safe Event

Last year, the 2013 Boston MuckFest MS was held one week after the 2013 Boston Marathon. Following the tragedy of the Boston Marathon, we carefully reviewed all of our security measures – questioning what we could do to ensure the safety of our participants, volunteer and staff. Our event site……

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How to Deal with Unruly Event Participants

One of the best parts of our job is creating amazing experiences for our participants. However, it’s not always possible to please everyone. Mix in the emotions that come with participating in a cause-related event and the activity people are completing, and you’ve got the perfect recipe to see participants……

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Event 360 Explores: Phoenix Half Marathon

Next up in our blog series, Event 360 Explores, we hear from Robin Shapiro who just finished the Phoenix Half Marathon.   Name, date and location of event Phoenix Half Marathon, Saturday March 1st, 2014 in Mesa, Arizona. Event summary There were marathon, half marathon, 10k and 1k…

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Event 360 Explores: Cycle for Survival

Welcome to our new blog series, Event 360 Explores, where Event 360 teammates answer some questions and provide some information on events in which they participated. We learn so much from producing our own events. But there’s a whole wide world out there for us to explore and discover. This……

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Creating a VIP Experience

By Patrick Riley The VIP experience has become commonplace, with an expectation from customers and participants that it exists and is easy to attain. During everyday transactions, we’ve grown used to being rewarded for loyalty, value, and clout. Starbucks rewards you every 12 coffees, Uber rewards you for referring your……

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You’re only as good as your last show

After 30 years in the entertainment, music, production and non-profit event business, I know one thing: the more things change, the more they stay the same. All of these types of productions have one thing in common — customer satisfaction. This hasn’t changed in 30 years. Bands, events and promoters……

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Don’t Take the Risk – Get Covered!

We’ve all read news stories like the stage collapse at Indiana State Fair killing 4 people in 2011 or the death of a man participating in the Tough Mudder in 2013 and thought “this could never happen to me or my event.” These are just two examples and there are,……

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On Event Technology Trends in 2013

2013 has seen some major advances in technology and we are a big fan of using them to simplify the work that needs to be done when planning and operating events. Here are a few of our favorite examples from projects we worked on this past year. One of the……

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Beyond Tables, Tents, Chairs and Permits

I’m planning an event and this time it’s not for work: I’m getting married. It’s a little surreal to undertake a production within my own life because I’m experiencing what it’s like to be on the other side of the equation. What’s been most surprising to me is how many……

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Charge for a Cause Guest Post

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