Written by Mike Murphy, Executive VP of Event 360 A few years ago I was asked if I could do some analysis and be an expert witness for a stage collapse during a storm at a state fair. My schedule wouldn’t allow for it, but I referred a very qualified individual……
Please check out what Jim Hennessy, our Director of Consumer Marketing, has to say about social media, digital advertising, and optimizing for the user experience of ClickZ. … Read More
Written by Jim Hennessey With 22 billion ad impressions created each year, Facebook is a fast and versatile advertising platform for your events. This self-service platform has an insanely granular level of targeting capabilities, remarketing functionality and other tools to connect with many of your audience targets in a cost……
How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social……
We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their “Ask an Expert” series. To read the full article click here. Read More
By Jim Hennessey and Katie Zupancic Wymer As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into……
Every year, event marketers and fundraisers continue to search for the next big thing—the industry-wide hot topic that will make or break the success of their interactive event marketing programs for the coming year. As event participants and their donors continue to turn to email, mobile, Facebook, and Twitter more……
Many fundraising events utilize informational meetings designed to convert event prospects into event participants. On many of the events that Event 360 produces, these “Get Started” meetings are the highest performing way to convert interested leads into registered participants. Given how well they perform, it’s very important to consider incorporating them into……
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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