De-stress/Unplug on Event

Written by Kari Johnson Working live events is stressful. It doesn’t matter the scope or scale of the event, working with vendors, sponsors, clients, participants, deadlines, and expectations is stressful. Taking the time to step away for a few minutes while working to get outside of the event bubble is……

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Your Event Security Resources – Part #2

Written by David Kramer Once you have identified the major security risks for your event (see part 1) it is time to start evaluating and coordinating the resources that will be required to respond to those risks appropriately. The most critical security resource is the people involved in staffing…

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Determining Your Event Security Risks – Part #1

Written by David Kramer You’re having an event. You’ve considered the costs, determined the value, and the final outcome is a resounding, “YES! Let’s make it happen!” Whether starting from scratch or continuing a tradition, the time has come to dig in and get things in order. It’s time to……

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10 Tips for Rocking Your Event Social Media

Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…

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Making the Most of Feedback – Event Survey Results

Written by Molly Fast Whether doing so through post-event surveys or by asking participants you interact with on event, there are so many opportunities to learn how your participants really feel about their event experience. Receiving feedback is critical to the success of your event, the long-term health of your……

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What a Difference a Year Makes

Written by Molly Fast Last year I staffed my first event in a really long time. My rebirth into the world of staffing events happened on the Susan G. Komen Washington, D.C. Race for the Cure in 2014. I felt battered and bruised, exhausted and spent and wondering what…

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Customer Journey Mapping for Your Participants

Written by Jim Hennessey and Katie Zupancic Back in March, we wrote about the value of Participant Profiles in concepting, marketing, and executing your event. Participant profiles are “mini-biographies” of your most common event participants and your desired participants. This month, we are talking about using those profiles to map the…

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The Importance of Sound on your Event

By Mike Murphy After 30 plus years in the music and event business, I have some pet peeves when it comes to what I hear and see. They are the things that tell me you care about me when I’m at your event. I like clean, tight, secure banners and easy-to-read……

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Merchandise 101

Written by Megan Doyle Beyond your basic finisher t-shirt, a full merchandise program can benefit your event by creating more loyalty within your event community, extending your marketing reach and providing a little extra revenue. Your participants are proud to be associated with your event and your organization. Give them……

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Baby Boomer Volunteers

Written by Kiki Setterlund I think about volunteers. A lot. As a Crew & Volunteer Coordinator for the Susan G. Komen Twin Cities 3-Day, it’s my job to recruit, organize, train and work alongside roughly 300 – 400 volunteers at any given time to put on a successful event. As I……

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Baby It’s Cold Outside

Wait … Isn’t that a holiday song? Didn’t Puxatawny Phil say spring was on its way? As an Angelino, I can’t really complain about the cold but I’m in our Chicago office getting a small taste of real winter weather and I can understand why it’s affecting all aspects of……

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#P2P15–Day One Recap

The Peer to Peer Professional Forum Conference kicked off today and the Event 360 team was on-site attending sessions, learning about current industry trends, providing one-on-one consulting to peer-to-peer professionals and enjoying seeing friendly faces, old and new. Here were a few highlights: One-on-one consulting — Our Event 360 team……

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The Week Ahead: Event 360 at P2P

Written by Jillian Schranz It’s kind of like the night before summer camp when you get excited to see your new friends and show off your new toys! That’s right, our Event 360 team is headed to Orlando, Florida to attend and participate in the Peer-to-Peer Professional Forum Conference…

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