Resources to Up Your Event Marketing Savvy

When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…

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Throwback Thursday with Event 360

Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……

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Automation can be your friend… until it isn’t.

By Joann Buckley Collins These days, almost all of your communications can be automated. Emails, website updates, social media posts. Between autoresponders, social media schedulers, and web and email CMS technologies, you can easily prepare content in advance so that you’re not up at midnight on a Sunday night…

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Throwback Thursday with Event 360

Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……

Continue Reading

7 Post Event Email Sins

In this article, I’ll show you some bad email fundraising and marketing practices, how you can improve online relationships, and how to avoid unsubscribes. This morning when I opened my email, the first two messages I read were transactional emails (emails facilitating, competing or confirming a previously agreed upon transaction).…

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Is email on the decline?

You’ve seen the headlines: “9 Reasons Why Email is Dead,” Why Email No Longer Rules….And What That Means for the Way We Communicate,” or “Nielsen: Email Use Drops 28 Percent in One Year.” With the seemingly endless reports about the death of email, it’s no wonder that the commonly-held…

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Your emails are irrelevant!

For many nonprofits, building the base of contacts is the holy grail. More people to communicate with means more donations, right? Not if you’re not talking to them about the right things. When a fundraising event is in your portfolio, it’s important to keep in mind that your event participants……

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