By Joann Collins A fundraising event is not a fundraising event without fundraisers. You need #1, People to participate and #2, Participants to fundraise. Even the most well-produced, flawless, innovative event cannot achieve those two goals completely on its own. You need to communicate to your audience to spark their……
When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…
Happy birthday, mighty Event 360! As we approach our 18th birthday on November 27th, we’re excited to take a moment and reflect on this special place that so many have called “home” since its founding in 2002. Not many small businesses reach the “old enough to vote” milestone, and our……
During this time of uncertainty and change, we here at Event 360 have been discussing how to find a way to offer support to others in our industry. What does it mean when the information and plans we know are upside down and changing every day? As challenges rise on……
Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……
By Joann Buckley Collins These days, almost all of your communications can be automated. Emails, website updates, social media posts. Between autoresponders, social media schedulers, and web and email CMS technologies, you can easily prepare content in advance so that you’re not up at midnight on a Sunday night…
By Erin De Baets It should come as no surprise that, as an event company, we have thorough and detailed plans in place to guide us through any complications that may come up before or during the event. If we’re lucky, we’ll… Read More
We are excited to introduce a new blog series in which we explore the off-season as an event production company, and ask the question, is there really such a thing as downtime when you produce events? Over the next three weeks, you’ll hear from people in various departments on how……
We’re proud to work with some of the best vendors and clients in the event business. Today, we’re highlighting our event emcee for MuckFest MS, Al Emerick. Al sets the tone for the event by interacting with participants, recognizing top fundraisers and teams and creating a sense of fun the……
Written by Katie Zupancic and Alyssa Curran Content marketing used to be reserved for SEOs and marketers. Now, it seems like everyone has a blog (short for web log) – and these online content hubs are highly valuable for those who know how and when to use them. If you have……
Written by Katie Zupancic You proudly hit “send” on the email containing the signed sponsorship contract you just sold. After giving yourself an internal high-five, you think, now what do I do? Event sponsorship is the product of two major phases, acquisition and activation. Everything up until you and your……
By Alyssa Curran and Jim Hennessey Hashtags. People all over the world are now seeing hashtags emblazoned everywhere, on commercials, print materials, clothing, even spoken aloud as part of daily conversation. But what is a hashtag? No, it’s not some new media variation of a hashbrown or the latest way……
Written by Jane Kramer It’s raining. Again. Complete with thunder and lightning this time, which means we’re staying inside. The noise generated by hundreds of people crammed into one space is tremendous, made more frantic by the restlessness setting in. All I’m thinking as I watch the buckets pour from……
Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…
Written by Molly Fast Whether doing so through post-event surveys or by asking participants you interact with on event, there are so many opportunities to learn how your participants really feel about their event experience. Receiving feedback is critical to the success of your event, the long-term health of your……
Written by Mark Dolce Like it or not and perhaps contradictory to the last tweet from the latest trending social media “propheteer,” email is still the primary tool for communicating with your constituents: everything from simple recruitment messages to sophisticated peer-to-peer fundraising messages. It’s still a special transaction quite distinct……
Written by Paula Hultman and Eileen Barnick As event production specialists, one of your objectives is to provide a great experience for all participants. Your event production team is surely familiar with the accommodations required by the Americans with Disabilities Act. It is also important to take into consideration other…
Written by Katie Zupancic As event producers, we know how important your website is to your event. It’s typically the prime vehicle for registration and likely plays a core role in fundraising and donations. In the case that something causes your website to go down, our team put…
Written by Erin Kirchhoff It’s an inevitability in the career of a brand manager: you’ll spend hundreds of hours and thousands of dollars to develop, design and create materials for your event, only to rebrand the very next season. So what do you do when the event name, logo and/or……
Written by Mark Dolce Just put on a great event. Okay, good night. Thanks for coming. Drive safely. Seriously, if all you had to do was put on a great event, then every great event would see significant, year-over-year growth and we could retire to Barbados already. We know that’s……
As autumn looms, we’re getting ready for the rush of events, holidays, and celebrations…
By: Abbie Peterson
In the dynamic realm of peer-to-peer fundraising events, the…
As an event professional, you know that time is of the essence when it…
By Jesse McDaniel
For most novices, entering the events world can be…
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