By Joann Collins A fundraising event is not a fundraising event without fundraisers. You need #1, People to participate and #2, Participants to fundraise. Even the most well-produced, flawless, innovative event cannot achieve those two goals completely on its own. You need to communicate to your audience to spark their……
When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…
Our Collaboration Drives Innovation series aims to provide help and advice specific to this unique moment in time. Last week we talked about working from home, collecting input from several teammates in a variety of roles here at Event 360. This week, our Director of Local Operations, Molly Fast,…
By Rachel Gans Kemp The peer-to-peer fundraising event world we now live in is about engagement and community — so much so that even using the words recruitment and retention feels antiquated. It is not just about getting bodies to your events and then hoping that they will come back……
By Joann Collins The seasonal nature of the fundraising events business means that your communications team is usually in one of three repeating phases: Planning, Implementing, or Analyzing. Then as soon as you’re done with your analysis, it’s time to plan for the next year. During that transition period…
By Suzanne Mooney Waiting by the phone and hoping it will ring is no longer an activity reserved for starry-eyed romantics in the throes of a budding romance. Hardy souls on the front lines of peer-to-peer fundraising events across the country are doing a lot of waiting and hoping by……
Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……
Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…
By Jane Kramer In our last post, we posed what sounded like an algebraic word problem: How do you manage 81 event professionals, based in 65 cities, living in 17 states, staffing more than 41 events? We answered by sharing tips for preparing event staff prior… Read More
By Jane Kramer How do you manage 81 event professionals, based in 65 cities, living in 17 states, staffing more than 41 events? It sounds like a word problem from math class, right? At Event 360, our employees crisscross the country from March to December, making awesome happen…
By Nicole Weathers The first few weeks of a new client relationship are critical. Like any new relationship, the goal is to foster open communication and ensure a successful partnership. At Event 360, we take a comprehensive and strategic approach to this journey. Starting off on… Read More
By Tim Brockman As we quickly approach the beginning of the 2017 event season, my travel quickly starts to increase, which requires lots of time in airports, hotels and on planes. Inevitably, maybe because of my size, people always want to know, “what do you do?” Most I…
By Jessica Kinsella At Event 360 we are all about partnering with our clients to create compelling creative campaigns that deliver results. But before clicking a mouse or painting pixels we start our creative process with identifying a few key points: First establish a goal for the campaign.
By far one of the most important parts of your event is signage. It’s significant for a number of reasons: making the event memorable, promoting your cause, brand awareness and simple logistics. At Event 360 we know the importance of a clean looking event through our signs which is…
By Jim Hennessey The use of smartphones has spawned an amazing universe of mobile applications (apps) that entertain us, motivate us, make daily tasks easier – and even improve how we function as event professionals. As of June 2016, there were more than 2 million apps available in the…
By Jim Hennessey Here at Event 360, our Consumer Marketing team operates on the basic principles of Agile Marketing. You may have heard the term before, but do you know what it is and how it can help your marketing team perform better? Let’s take a look. What…
Last week, in part one of our Then vs. Now series, my friend and colleague Joann talked about the many ways in which things have changed over the years with participant support via website and email communication. Like Joann, I’ve been around for what feels like a million years.
By Molly Fast Last week Erin talked about what do to when wrong information goes out on your event’s website or via group email to your participant base. This week, I’m picking up the baton to talk about what to do when wrong information goes out during 1:1 phone and/or……
A few weeks ago my wife and I made a trip to Walden Pond to see where Henry David Thoreau wrote Walden. Published in 1854, it details Thoreau’s experiences over the course of two years in a cabin he built near Concord, Mass. One of his famous quotes should be……
How many times have you heard a picture is worth a thousand words? We all know how powerful an image is. How the message can be conveyed with a single glance. How it can stay imprinted in your mind’s eye long after you’ve seen it. What if you could translate……
As autumn looms, we’re getting ready for the rush of events, holidays, and celebrations…
By: Abbie Peterson
In the dynamic realm of peer-to-peer fundraising events, the…
As an event professional, you know that time is of the essence when it…
By Jesse McDaniel
For most novices, entering the events world can be…
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