Resources to Up Your Event Marketing Savvy

When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…

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The Evolution of Recruitment and Retention

By Rachel Gans Kemp The peer-to-peer fundraising event world we now live in is about engagement and community — so much so that even using the words recruitment and retention feels antiquated. It is not just about getting bodies to your events and then hoping that they will come back……

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Creating a Year-to-Year Legacy Communication Plan

By Joann Collins The seasonal nature of the fundraising events business means that your communications team is usually in one of three repeating phases: Planning, Implementing, or Analyzing. Then as soon as you’re done with your analysis, it’s time to plan for the next year. During that transition period…

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5 Things I Love About Hustle

By Suzanne Mooney Waiting by the phone and hoping it will ring is no longer an activity reserved for starry-eyed romantics in the throes of a budding romance. Hardy souls on the front lines of peer-to-peer fundraising events across the country are doing a lot of waiting and hoping by……

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Throwback Thursday with Event 360

Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

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The Event 360 Impact by the Numbers

By Tim Brockman As we quickly approach the beginning of the 2017 event season, my travel quickly starts to increase, which requires lots of time in airports, hotels and on planes. Inevitably, maybe because of my size, people always want to know, “what do you do?” Most I…

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Creative that converts

By Jessica Kinsella At Event 360 we are all about partnering with our clients to create compelling creative campaigns that deliver results. But before clicking a mouse or painting pixels we start our creative process with identifying a few key points: First establish a goal for the campaign.

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Partner Spotlight: HP Productions, Inc.

By far one of the most important parts of your event is signage. It’s significant for a number of reasons: making the event memorable, promoting your cause, brand awareness and simple logistics. At Event 360 we know the importance of a clean looking event through our signs which is…

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What the App?

By Jim Hennessey The use of smartphones has spawned an amazing universe of mobile applications (apps) that entertain us, motivate us, make daily tasks easier – and even improve how we function as event professionals. As of June 2016, there were more than 2 million apps available in the…

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Simplify Your Marketing Messages

A few weeks ago my wife and I made a trip to Walden Pond to see where Henry David Thoreau wrote Walden. Published in 1854, it details Thoreau’s experiences over the course of two years in a cabin he built near Concord, Mass. One of his famous quotes should be……

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Personal Experience — Is There Any Other Kind?

We recently wrote about the importance of making sure your phone volunteers understand what it means to be the initial point of contact between you and your participants and donors—how they can be the first, make-or-break touchpoint in the personal experience people have with your organization. But this raises another……

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