Creative that converts

By Jessica Kinsella At Event 360 we are all about partnering with our clients to create compelling creative campaigns that deliver results. But before clicking a mouse or painting pixels we start our creative process with identifying a few key points: First establish a goal for the campaign.

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Why Your Call-To-Action is Critical

By Katie Zupancic Wymer “Click Here” might not seem like an overly important phrase. However, when you look at your marketing efforts, all of your hard work and your budget ultimately depend on the success of one final phrase: your CTA, which stands for call-to-action. Your call-to-action is the…

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