analytics Archives - Event 360

Creating a Year-to-Year Legacy Communication Plan

By Joann Collins The seasonal nature of the fundraising events business means that your communications team is usually in one of three repeating phases: Planning, Implementing, or Analyzing. Then as soon as you’re done with your analysis, it’s time to plan for the next year. During that transition period…

Continue Reading

Who’s Counting? — Metrics Beyond the Cash Drawer

Evaluating your event’s performance can be tricky even in the best of times. And these days, with a still slow economy and increased competition in the event space, measuring success simply by the bottom line might 1) be deceptively disappointing, and 2) result in invaluable go-forward information… Read…

Continue Reading

Intelligence In, Intelligence Out: Some Data Points on Data Collecting

“Garbage in, garbage out” might seem like a harsh way of looking at your decision-making process—but it’s accurate. The choices you make are only as good as the information they’re based on. Given this truth, doesn’t it make sense that you take every step possible to ensure that your approach……

Continue Reading

Nonprofit Fundraising Strategies: A/B Testing To Optimize Online Conversions

A/B testing (or split testing) is a classic direct mail fundraising tactic that has been widely adopted by online marketers to track constituent engagement and find out which version of a web page prospective donors (or event participants) connect with most. You can test layout, graphics, colors, copy, headings, and……

Continue Reading

Influencing Nonprofit Fundraising Strategy With The Online Giving Study

Online fundraising leader Network for Good has released a landmark study on conjunction with TrueSense Marketing that examines online gifts of $381 million to more than 66,000 charities over the last seven years. The study analyzes 3.6 million donations and provides key insights into online donation trends,… Read…

Continue Reading

Nonprofit Fundraising Strategies: Learning From Wikipedia's Online Fundraising Campaign

If you’ve been on Wikipedia recently, you may have noticed the banner ads featuring a fundraising appeal from Wikipedia founder Jimmy Wales. Since August, the Wikimedia Foundation has been running a fundraising test each Thursday afternoon for one hour. These tests are designed to show which messages will best motivate……

Continue Reading

Online Fundraising: Determining The Right Data To Measure

Events create volumes of data to measure: how many people turned out, how many donations were made, how many donors donated, how many volunteers participated, and how many miles were covered, to name just a few metrics. In addition to all these very tangible metrics, there are the metrics that……

Continue Reading

5 Ways to Maximize Your Online Fundraising and Donation Page Optimization

A recent research report by Convio & Donordigital reports that that there’s no single set of changes to a donation form – horizontal or vertical gift string, one-column or two-column form field layout – that’s guaranteed to work for every organization. If that’s the case, what are some best…

Continue Reading

Using Data in the Creation and Implementation of Your Fundraising Strategy

Philanthropy, fundraising and higher education scholar Noah Drezner, Ph.D., discusses the value of collecting data about your prospects and donors and using that data to raise funds more effectively and efficiently. Before returning to graduate school, I served as a development officer for the University of Rochester. As a new……

Continue Reading

The Fundraising & Marketing Interviews: 7 Questions for Laurie Schaecher

The next interview in our 7 Series participated in her first endurance cycling event for charity over 13 years ago, and has worked in special events fundraising ever since. Meet Laurie. My name is: Laurie Schaecher My online profile(s) of choice can be found… Read More

Continue Reading

Using Competitive Intelligence in Your Event Marketing Strategy

Hundreds (if not thousands) of other events are competing with yours for attention, especially online. By incorporating competitive intelligence into your event’s online marketing strategy, you can get the insights you need to stay on top of your competitors while enhancing your own event marketing efforts. For starters, there are……

Continue Reading

How Analytics Can Inform Your Online Direct Marketing Strategy

This article originally appeared in the April 2010 issue of the Direct Marketing Association’s Nonprofit Federation Journal. The analysis of data is critical to making an informed decision about your event’s online direct marketing strategy, yet many people are intimidated by the… Read More

Continue Reading

The Fundraising & Marketing Interviews: 7 Questions for Laurie Schaecher

The next interview in our 7 Series participated in her first endurance cycling event for charity over 13 years ago, and has worked in special events fundraising ever since. Meet Laurie. My name is: Laurie Schaecher My online profile(s) of choice can be found… Read More

Continue Reading

Using Competitive Intelligence in Your Event Marketing Strategy

Hundreds (if not thousands) of other events are competing with yours for attention, especially online. By incorporating competitive intelligence into your event’s online marketing strategy, you can get the insights you need to stay on top of your competitors while enhancing your own event marketing efforts. For starters, there are……

Continue Reading

How Analytics Can Inform Your Online Direct Marketing Strategy

This article originally appeared in the April 2010 issue of the Direct Marketing Association’s Nonprofit Federation Journal. The analysis of data is critical to making an informed decision about your event’s online direct marketing strategy, yet many people are intimidated by the… Read More

Continue Reading

Fundraising Reporting versus Fundraising Analytics

Is analytics a priority for your organization? If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360. If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great…

Continue Reading

Are you spying on your donors?

Predictive analytics — the science of identifying and cultivating new donors by analyzing characteristics of existing donors — has become indispensable to many nonprofits according to a recent article in the Wall Street Journal. Most fund-raisers say the technology works. The American Society for the Prevention of Cruelty to……

Continue Reading

Using Competitive Intelligence in Your Event Marketing Strategy

Hundreds (if not thousands) of other events are competing with yours for attention, especially online. By incorporating competitive intelligence into your event’s online marketing strategy, you can get the insights you need to stay on top of your competitors while enhancing your own event marketing efforts. For starters, there are……

Continue Reading

How Analytics Can Inform Your Online Direct Marketing Strategy

This article originally appeared in the April 2010 issue of the Direct Marketing Association’s Nonprofit Federation Journal. The analysis of data is critical to making an informed decision about your event’s online direct marketing strategy, yet many people are intimidated by the… Read More

Continue Reading

Recent Posts

What Makes a Great Event Book?

By Cyrena Hillyard

What makes a great event book? Well of course it all…

The Ride that Sparked our Pride for Events

By Abbie Peterson

After years of producing events, there is one thing we know…

A Balancing Act: Social Media Hacks for the Time-Crunched Event Professional

By Abbie Peterson and Monica Roos

Non-profit professionals are notoriously known for wearing many…

Dive into Summer Events with these Helpful Tips

As we begin the summer season, outdoor events can feel like an entirely different…

Keep up-to-date on our blog posts by subscribing to email alerts.