Pet-peeves and Personal Fundraising Pages

Posted on March 21, 2012

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Amy BraitermanToday we are swapping blog posts with our friends at Blackbaud. To view our post on their site, visit Friends Asking Amy. Thanks to Amy Braiterman for this contribution:

Pet-peeves, we all have them. My all time pet-peeve is when able-bodied people in my apartment building use the elevator when they’re going to the second floor. If you don’t have armloads of groceries or a stroller, take the stairs. I’m not sure really why this gets under my skin, but it does. And every time I’m in the elevator and someone hits 2 – an uncontrollable action happens, a roll of the eyes. I know this is so rude, but I can’t help it. To avoid my elevator rudeness I started taking the stairs to the sixth floor.

My other pet-peeve that I just can’t get over is when organizations do not take the time to write thoughtful text for personal fundraising pages.

Consider this: 

  • Personal pages are the most viewed pages on your event site
  • Only 20% of participants are personalizing their page
  • In a recent survey conducted by Blackbaud and the Run Walk Ride Fundraising Council, 57% of donors said the cause was more influential than their friendship when deciding how much to give

I’m always trolling around looking for new and inventive event sites. I can’t tell you how many times I’ve visited personal pages and the text reads: Thank you for supporting XX organization! And that’s it. Nothing else; it really irks me because you’re missing a great opportunity to educate donors about your cause and how you’re making a difference.

My other pet-peeve when it comes to personal pages is when the text is all about the event. Now, this bothers me slightly less because the organization has taken time to create text for the page. Why does it irk me when the personal page is all about the event? That’s easy, because individuals are here to donate. They either clicked on a link in an email or in a social media post, but regardless of how they got to this page, these visitors are here to donate. Therefore the text on the page should drive donations. I have to give a shout out to my friends at Event 360, because I love the personal page text for Global Race for the Cure. My favorite part of the text is when visitors are asked to consider giving XX amount. Love this! The key here is to provide potential donors with a few different giving amounts. Guide them, instruct them on the amount you want to receive.

Here’s more food for thought. I was talking to my friend, Jennifer, at Big Brothers Big Sisters about a survey she sent to her Bowl for Kids’ Sake participants. One of the questions asked was “why didn’t you personalizing your page?” One answer in particular stood out to “other,” which was an open-ended question. An overwhelming number of people wrote “It looked good – didn’t see a need to change it.” Wow, I wasn’t expecting that answer.

In the end, spending the time creating thoughtful text will not only guide donors on what to give, but your participants also appreciate your text.

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