At the end of February, a few of our Event 360 coworkers had the opportunity to attend the Peer-to-Peer (P2P) Professional Forum Conference in Miami. It was a chance to network with fellow P2P fundraising event experts and pick up some new ideas for how to continually move the needle for our clients and for the important project work we do for them.

When our coworkers returned from the conference, we asked each of them to share their top three takeaways/learnings, and the first thing they’d like to implement. Here’s what they had to say:

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Katie Zupancic Wymer
Senior Manager, Consumer Marketing
Projects of focus: MuckFest MS, Bike MS

 

My Top 3 Takeaways

  1. Arm your participants with the tools they need to tell their story, and by extension, your mission.
  2. Focus on maximizing your impact. In the P2P fundraising space, folks wear so many hats and can truly change the world for their constituents. However, by focusing on our strengths and working together, we can oftentimes make a much greater impact than we could alone.
  3. Event day is the first day of the next year’s recruitment cycle. Ensure that the event experience is so incredible that they have to come back year after year.

 

The First Thing I Want to Implement
Throughout the conference, I was continually inspired and moved by participant stories of trial, loss and triumph. As an event marketing and planning professional, my job is to ensure that we honor these stories in our marketing and event experience. I found myself wanting to go through each moment of every participant’s journey―from awareness to registration to fundraising to the actual event―to find new ways to make the mission more impactful.

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Molly Fast
Local Operations Director
Project of focus: Susan G. Komen 3-Day

 

My Top 3 Takeaways

  1. Participants always want to know about the good work that has been made possible by the dollars they’ve raised. Never miss an opportunity to tell them.
  2. Mature events in the non-profit space require organizations to consider a portfolio of events instead of a series of events. It’s also okay to talk about mature events being on the decline. This is natural and it’s going to happen more as events age.
  3. Be present when you’re present.

 

The First Thing I Want to Implement
I’m going to stop putting my cell phone on a table when I’m at an in-person meeting. It’s distracting and unnecessary.

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Janelle Benuska
Account Director
Projects of focus: Florida AIDS Walk & Music Festival, Ride for AIDS Chicago for TPAN, Disabled American Veterans 5K race series.

 

My Top 3 Takeaways

  1. That our non-profit partners (and future partners) are continually changing and evolving; looking critically at their fundraising programs and auditing the ROI of staff time and cost.
  2. DIY programs are growing as viable personalized fundraising “events.” Non-profits are relying heavily on virtual methods for marketing, participant support and community connectivity in that space. However, there is still a lot of room to make the program as seamless as traditional fundraising events have become over the years.
  3. I learned that effective team leadership starts with laying out a vision for your team―beyond just the contract/scope of work and deliverables. We have a great company vision overall, but drilling that down into the vision for each project is an important step I’ve been missing.

 

The First Thing I Want to Implement
See point 3 above.

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It’s always interesting to ask your coworkers to summarize their key learnings from a conference. Because even when they are in the same space for a few days, they will undoubtedly remember different bits of advice, have unique conversations with their peers, and experience sessions in their own way.

What takeaway from our coworkers—or takeaway of your own, if you also attended the P2P Professional Forum Conference—resonates with you the most? And what’s the first thing the Event 360 team can help you implement this year? Contact us! We’d love to help.

 

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