Is analytics a priority for your organization?  If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360.

If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great post by Merkle’s Stephen Ferrando over on the Donor Power Blog about the distinction between the two, as well as the value of analytics to your fundraising strategy:

Analytics is where the future success of fundraisers will be found, identifying deficiencies, opportunities, and optimizations ahead of popular trends.  Analytics is where a better experience for the faithful and dedicated donors will be found, putting the most relevant and desired information in front of them when they want to see it.

Continue reading.

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