Exciting New Offering: Peer-to-Peer Fundraising Strategy and Programs

We are starting 2025 off with a bang! We are excited to announce that we are launching our new P2P Fundraising Strategy & Programs services.  

Over the years, we have gotten many inquiries from nonprofits about how to maximize the fundraising performance of their peer-to-peer fundraising events. We know how to do that! Event 360 has a deep bench of event professionals with diverse skills, but we still have had to make some tough decisions over the years about how full we can fill our plates. We love being in demand, but we hate saying “sorry, we’re not available” to nonprofits with a compelling mission and a need for our help. That’s why we’re excited to announce an upcoming expansion to our offerings. Our three fundraising strategists have been working together as a team for two decades and are excited to now offer their skills and experience to new clients.  

Many nonprofits say that their priorities are boosting revenue streams and building a community to improve engagement. But they’re battling constant turnover and a staff of early-career professionals who need training and tools. They don’t have enough hours in the day to: 

• Build a comprehensive fundraising strategy 

• Develop a participant journey with consistent communications 

• Motivate and inspire your staff and participants to fundraising success. 

That’s where we come in. 

Our approach starts with personalized P2P fundraising strategies to grow revenue, engage and retain participants. But it doesn’t stop there. Beyond strategy—we deliver actionable working tactics, including a plan, timeline, the levers you pull and when. 
 
Our expertise is in getting the most out of your P2P fundraising event participant base. We are passionate about strengthening the bonds between supporters and an organization, and empowering and inspiring participants to reach their maximum fundraising potential. We take on your mission as our own, committing to your cause with an authentic and genuine passion that comes out in our work. 

We’ve led fundraising coaching, communications and programs for a major national fundraising event series for 21 years that engaged more than 500,000 participants and raised almost $1 billion. As a solid strategic partner and fundraising leader, we helped drive an increase in the average fundraising performance per participant. In 2023, more than 75% of those who registered successfully completed their fundraising and participation, raising, on average, 155% of the required minimum.  

Additionally, we have helped create, build and grow peer-to-peer fundraising strategies, programs and communications for dozens of clients over the past ten years. 

We inspire and motivate people to do more—actively participate in the event, raise more money, bring in more people, and commit to your organization and your mission.   

Our services include: 

• Peer-to-Peer Fundraising Strategy and Support 

• Communications Strategy and Content 

• Fundraising Training and Coaching – for your internal team and/or your participants 

• Interim Fundraising Direction 

• Event Day Experience 

• Online User Experience Audit 

• Toolkits for Fundraisers and Teams 

Whether you need comprehensive support for your P2P fundraising event program or key bite-sized pieces of support, we can work with you to develop a package that works for your organization. 

Visit https://event360.com/fundraising to meet the team and read all about our services on offer. Contact us if you think you might need our help. 

Introduction

Peer-to-peer fundraising is a powerful way for nonprofit organizations to raise money and engage with their supporters. By empowering individuals to create their own fundraising pages and share them with their social networks, peer-to-peer fundraising campaigns can reach a wider audience and bring in more donations. This approach not only amplifies the reach of your fundraising efforts but also fosters a sense of community and personal investment among your supporters. In this guide, we’ll explore the basics of peer-to-peer fundraising, its benefits, and strategies for successful campaigns.

What is Peer-to-Peer Fundraising?

Peer-to-peer fundraising is a type of fundraising where individuals create their own fundraising pages and share them with their social networks to raise money for a nonprofit organization. This approach allows supporters to take an active role in fundraising and can be a fun and engaging way to raise money for a cause. Whether it’s for event fundraising, tribute fundraising, or crowdfunding, peer-to-peer fundraising campaigns empower your supporters to become advocates for your mission, leveraging their personal connections to maximize impact.

Benefits of Peer-to-Peer Fundraising

Peer-to-peer fundraising offers a number of benefits for nonprofit organizations, including:

• Increased Fundraising Revenue: By empowering individuals to create their own fundraising pages, peer-to-peer fundraising campaigns can bring in more donations than traditional fundraising methods.
• Amplified Message and Brand Awareness: Peer-to-peer fundraising campaigns can help spread the word about a nonprofit’s mission and values, increasing brand awareness and reaching a wider audience.
• Deepened Connections with Supporters: By giving supporters the opportunity to take an active role in fundraising, peer-to-peer fundraising campaigns can help build stronger relationships between nonprofits and their supporters.
• Increased Engagement and Retention: Peer-to-peer fundraising campaigns can help keep supporters engaged and motivated, increasing the likelihood of repeat donations and long-term support.