Blog

Aug 1
2017

Susan G. Komen 3-Day® Series Kick-Off

By Molly Fast The Susan G. Komen 3-Day® season is nearly upon us. And, despite the fact that we have had 12 months of prep time, it always seems to sneak up on me! As always, I’m excited to see the work behind the scenes come to life, to…

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Jul 25
2017

What’s in Your Event Bag?!

By Molly Fast As people who put on events for a living, it’s so important that we carry the right tools, equipment and supplies with us, am I right? We think about things like zip ties and toilet paper. Don’t even think about forgetting the gas for the generator or……

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Jul 18
2017

Keep Calm and Practice Self-Care

By Rene Tamayo Anyone who has been in the event production industry for some time understands that taking care of yourself amidst the stress and enormous demands of an event is critical to getting through and enjoying the event for which you and your team have worked so hard. Not only……

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Jul 11
2017

MuckFest® MS 2017 Mid-Season Check-In

By Casey Campbell We’re now halfway through 2017 (already, I KNOW) and our MuckFest MS series has successfully run its course in four of its twelve markets. From Charlotte to Boston, then Philadelphia to New Jersey, we’ve seen thousands of “muckers” come out and get muddy to help…

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Jul 5
2017

Take Your Top Fundraiser Breakfast from Basic to Brilliant

By Lauren Pike and Susan Wynne In the world of event fundraising, there is nothing more important than your participants. Whether your event has a fundraising minimum or not, your fundraisers are vital to the success of your event and organization – their hard work enables all the amazing programs……

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Jun 27
2017

Stepping Out of Your Comfort Zone and Into Uncharted Territory

By: Janelle Banuska, Ann Love, Eileen Barnick, Melanie Toner and Cheryl Stern At Event 360, we strive to excel and push ourselves both personally and professionally. Recently, several employees moved into new positions within departments and across projects. We thought it fitting to speak with some of these…

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Jun 20
2017

Finding and Working with Your Brand Loyalists

By: Kaleigh Glaza Celebrity endorsements are a dime a dozen in the advertising and social media worlds. From cars to beauty products to credit cards, every famous face seems to be a fan. But do you really need a celebrity when you have your own loyal community right at your……

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Jun 13
2017

Social Media Trends: What Should You Be Posting?

By Katie Zupancic Wymer Now that we’ve tackled email trends, let’s look at what is happening in social media. With such diverse content flooding your news feed, how do you make your posts stand out? While we may spend hours crafting the perfect post and designing the most eye-catching…

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Jun 6
2017

Email Trends: Which Bandwagon Should You Hop Aboard?

By Cheryl Stern Each year it seems there are endless articles that pop up about the hottest email trends being used for all types of marketing. This isn’t surprising, since email remains such an important tool for communicating with your current audience and growing it. And while it’s not realistic……

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May 30
2017

Using Volunteers to Fill the Staffing Gap

By Robin Shapiro While we’d all love to have ample staff to fill every event need, that is often easier said than done. When logistics and finances limit the number of paid staff members you can bring to your event, filling the gap with volunteers is a magical…

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May 25
2017

Shatterproof Job Opportunity

Our friends at Shatterproof have a job opportunity we wanted to share. Please follow this link to learn more and to apply: https://www.idealist.org/en/nonprofit-job/070e9352728d43d28c5df8f080cc6c70-development-manager-peer-to-peer-fundraising-dc-area-shatterproof-washington… Read More

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May 23
2017

Marketers Paying Attention to Snapchat

By Nicole Weathers and Jim Hennessey It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day.…

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May 18
2017

Event 360 Teammate Spotlight: Karen Odell

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Karen Odell! Position: Field Marketing Coordinator Start Year: 2017 What job did you hold right before you came to work at Event 360? Senior Events Manager at… Read More

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May 16
2017

Bam! And you’re up!

By Dave Kramer Time to get out of bed, find that quick boost of caffeine and put on the clothes you set aside last night ― it’s event day and you’re headed to your site. It is 3:30 a.m. on Saturday after all, you wouldn’t want to be late, would……

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May 11
2017

ERP…Check!

By Rene Tamayo An Emergency Response Plan (ERP) for your event or event series is one of the most important processes to ensure your team is ready to keep your participants safe and alive on the event. So, what is an ERP? An ERP is an action taken in…

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May 9
2017

How to Keep Things Fresh with Your Staff

By Molly Fast I’ve had the pleasure of working at Event 360 for 13 years. Here and there tasks have been added and taken away. My job title has changed. And I’ve fielded enough curve balls to play for a professional baseball team. But for the… Read More

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May 2
2017

Which On-Event SOCIAL Media Tools Drive Connections?

By Katie Zupancic Wymer In this experience economy, customers are looking for more than just a product or service. Enter live events. Event participants want an engaging experience, and by registering for and attending an event, participants share that they’re craving a connection. This connection may be with… Read…

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Apr 25
2017

How to Create a Show for Your Event

By Erin Kirchoff If you’re in the business of events, chances are you will also need to put on some kind of show. (If your event isn’t already a show, that is!) Here are some easy-to-follow steps to delivering an engaging performance or ceremony. Know the basics. When planning…

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Apr 20
2017

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because…

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Apr 18
2017

The Icing on the Cake

By Rene Tamayo Over the past five years, I have been fortunate to serve as the lead operations manager for the Susan G. Komen 3-Day® event series; a three day, sixty-mile event with thousands of participants walking to eradicate breast cancer. It is a challenging and… Read More

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Blog

Susan G. Komen 3-Day® Series Kick-Off

What’s in Your Event Bag?!

Keep Calm and Practice Self-Care

MuckFest® MS 2017 Mid-Season Check-In

Take Your Top Fundraiser Breakfast from Basic to Brilliant

Stepping Out of Your Comfort Zone and Into Uncharted Territory

Finding and Working with Your Brand Loyalists

Social Media Trends: What Should You Be Posting?

Email Trends: Which Bandwagon Should You Hop Aboard?

Using Volunteers to Fill the Staffing Gap

Shatterproof Job Opportunity

Marketers Paying Attention to Snapchat

Event 360 Teammate Spotlight: Karen Odell

Bam! And you’re up!

ERP…Check!

How to Keep Things Fresh with Your Staff

Which On-Event SOCIAL Media Tools Drive Connections?

How to Create a Show for Your Event

The Perfect Event Merchandise (and Other Myths)

The Icing on the Cake

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Lend Your Perspective and Input as We All Reimagine Events