We’re launching a new interview series today on the Event Fundraising blog. It’s called Seven Questions for Fundraisers & Marketers, and it’s designed to give you quick insight into the minds of some of the sector’s top nonprofit fundraisers and marketers. If you would like to nominate someone (or yourself!)……
What kind of fundraising coach are you? Do you encourage your fundraisers to take appropriate risks while providing a safe environment for the risk-taking? It’s not unusual for people to stumble and to make mistakes as they try new things and take on new assignments. As a good fundraising…
Convio is getting ready to release it’s 4th annual Online Nonprofit Benchmark Study, which includes some bright spots for online fundraisers and marketers. The study looked at nearly 500 nonprofit organizations’ online marketing results and compiled a series of benchmarks for evaluating fundraising, email, advocacy and… Read More
How often do you identify event fundraising best practices and try to implement them? While such benchmarking has a role to play in nonprofit fundraising and it may even allow you to catch up with other organizations, it won’t turn your nonprofit into a market leader. Best prcatices will get……
Where do you go for fundraising advice? Nonprofit marketing expert Nancy Schwartz of the Getting Attention Blog asked her readers that question and it’s evolved into a growing list of resources. Visit Nancy’s blog to… Read More
Have you ever wondered how to get your nonprofit event listed near the top of Google or Yahoo’s search results for a specific search term (for example, AIDS Walk)? Ever wondered how to get your organization listed in the paid search results that run along the top and the sides……
If you’ve ever launched a blog, Twitter account or Facebook Fan Page for your nonprofit’s event, it only takes one email from an intern, volunteer or staff member asking “How can I write for the blog?” to realize that you need a social media policy. The… Read More
In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time. How many of these 10 new nonprofits will I support again in 2010? One. It’s not a negative reflection on the other nine nonprofits……
Keeping on the theme of yesterday’s post about checklists, here’s a six-step checklist for planning your next fundraising event: Clarify your mission: Many of you will already have this part done, but it’s vital nonetheless. You need to be able to tell people what your vision is and how you……
Today’s event fundraising tip: Create several points of entry into your event to maximize your recruiting effectiveness. Technology has changed so rapidly that now there are many more ways that people receive their information. Do not rely on just one or two ways to promote your event and reach potential……
Today’s tip: Consider a registration fee, because people who pay to play also tend to show up to play. Too many fundraising events tolerate a large percentage of non-performers. A successful fundraising event requires a strong fundraising culture. A registration fee helps set an expectation by requiring something of the……
Later this week, event fundraisers from across North America will be gathering in Dallas, Texas for the 4th Annual Run Walk Ride Fundraising conference. At last year’s conference, Event 360 and Convio unveiled five best practices that correlate to higher fundraising growth. We’ll… Read More
If you’re in Phoenix area today (and really, who isn’t?), it’s not too late to bring your pets and your family to the PetSmart Charities PetWalk at Tempe Town… Read More
Unless you’re a fundraiser in the UK, you may not be familiar with Civil Society Media’s Fundraising magazine. The February 2010 issue includes a must-read article from Peter Storey, individual giving manager at Kidney Research UK. … Read More
It’s not too late to join Event 360 at the 2010 Run Walk Ride Fundraising Conference in Dallas, Texas on March 3-4. We even have a few registration discount codes remaining. If you email us at fundraising@event360.com, we will email you a special… Read More
We are often asked for a ballpark range to launch an run/walk/ride-style fundraising event. This is difficult to answer without knowing the specifics or goals of the organization. For example, what is the business need (i.e., revenue, awareness, advocacy, or something else) the event is meant to address? Is brand image,……
Steve Daigneault and the team at M+R Strategic Services have just released their latest white-paper: Do $5 asks + Big Red Buttons Work? The paper reviews what was learned from their 2009 end-of-year tests, and answers questions like: Can you raise more… Read More
Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight. I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More
“I don’t have time for the messaging workshop; I’ve got to finish the next draft of the event budget.” Does this sound familiar? Even if you’re not an Excel maven or a number cruncher, sometimes we’d rather invest our time in something “tangible” like the budget, instead of finding new……
Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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