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Event Cost Expectations

We are often asked for a ballpark range to launch an run/walk/ride-style fundraising event. This is difficult to answer without knowing the specifics or goals of the organization. For example, what is the business need (i.e., revenue, awareness, advocacy, or something else) the event is meant to address? Is brand image,……

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Brandraising

Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight.  I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More

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Act One: Doing More With Less

Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……

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From Awareness to Fundraising

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……

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Recent Posts

Your Event Personality Based on Your Zodiac Sign

By Abbie Peterson

Last month we brought you the “official” astrological rulings of

Event 360 Teammate Spotlight

Today, our Teammate Spotlight showcases the life and mind of Tracy Greco!…

Throwback Thursday with Event 360

Over the years, we’ve covered all sorts of topics on our Event 360 Blog,…

Get Out of Your Own Way: Three Fundraising Strategies to Up Your Game

By Molly Fast

I often tell peer-to-peer fundraising event participants that when it comes…

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