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The Importance of a Solid SOP

By Robin Shapiro Whether you are planning a new event or working to improve an existing event, developing standard operating procedures (SOPs) for all of your processes is key to your event’s success. A complete SOP outlines how things get done, who does what and how results are measured. Compiling……

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Creating a Year-to-Year Legacy Communication Plan

By Joann Collins The seasonal nature of the fundraising events business means that your communications team is usually in one of three repeating phases: Planning, Implementing, or Analyzing. Then as soon as you’re done with your analysis, it’s time to plan for the next year. During that transition period…

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5 Things I Love About Hustle

By Suzanne Mooney Waiting by the phone and hoping it will ring is no longer an activity reserved for starry-eyed romantics in the throes of a budding romance. Hardy souls on the front lines of peer-to-peer fundraising events across the country are doing a lot of waiting and hoping by……

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Event 360 Teammate Spotlight: Emily Clay

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Emily Clay! Position:  Event Execution Coordinator Start Year:  2017                   What job did you hold right before you came to work at Event…

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Throwback Thursday with Event 360

Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……

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2018 MMRF Team for Cures 5K Walk/Run Kickoff

Since 2001, the MMRF Team for Cures 5K Walk/Run program has raised both awareness and funds for multiple myeloma research. This family-friendly series is held annually in thirteen cities and participation offers camaraderie and knowledge-sharing for patients, family members and friends of patients, members of the myeloma community, and others.…

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Be Bold. Lessons Learned from the Classy Collaborative

By Katie Zupancic Wymer Last week, I had the honor of attending the Classy Collaborative, a three-day conference focused on social impact. Together, 1,200 changemakers explored trends in philanthropy, social entrepreneurship, fundraising, cause marketing, digital marketing, and corporate social responsibility. Throughout the different panel discussions, case studies, and…

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Keeping it Classy

All across the U.S. today―and even around the globe―people are celebrating their passion for running. Yep, there’s a day for that. Today is #NationalRunningDay ! So it seems like the appropriate (if not perfect) time to mention that Event 360 is attending the Classy Collaborative next week… Read…

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To Packet Pick-Up, Or Not?

By Janelle Benuska In today’s busy landscape of time commitments and to-dos, many of our partners have questioned whether their race should offer, or continue to offer, a packet pick-up or early check-in event(s) for participants. As with most things related to what participants want, need and expect, the answer……

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Managing an Aging Volunteer Population

By Robin Shapiro Event work is tough! Lifting cases of water, putting up pop-ups, long hours on your feet―often in direct sunlight or pouring rain―can take its toll on your event staff and volunteers alike. If you are like us, you have loyal volunteers who have served with you for……

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Recent Posts

Collaboration Drives Innovation: The Impact of Events

by Jillian Schranz

As we wrap up our Collaboration Drives Innovation blog series, we reflect…

Collaboration Drives Innovation: Hard Event Decisions

By Slade Thompson

Spring and Summer 2020 have brought a plethora of difficult decisions to…

Lend Your Perspective and Input as We All Reimagine Events

As we live through a paradigm shift confronting racism, inequities, and a global pandemic, we’re…

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