Recently, I wanted to check a few fluids under the hood of my Jeep before I hit the road for a long trip. The manual would have given me sufficient instructions to do so, but instead I went online and found several videos that showed me how to do it. I consider myself a visual learner, so that helped. If I see something, rather than just reading or hearing it, I’m more likely to understand and remember it.

Think back to your days in elementary school for a moment. On those “Show and Tell” days, how many classmates stood at the front of the room and just told a story? Instead, many brought in their new pet iguana, the toy they unwrapped on Christmas morning or the item of jewelry Mom said they could wear to school that day. Showing can make storytelling a lot easier.


Though event fundraisers have graduated beyond the days of “Show and Tell”, we still have the opportunity to utilize interactive and visual learning techniques to create more memorable experiences for our participants. Creating a multi-dimensional experience at an event often comes naturally because participants are present and interacting in person, but such techniques may enhance pre-event participant engagement as well.

  • Present concepts to participants before the event using a more visual, interactive approach will help them better grasp things like fundraising tools and training support, which may lead to increased activity before the event.
  • Technology such as GoTo Meeting can create a webinar experience, allowing a single presenter to interact with multiple participants, each of whom log in from their home computer. The presenter can then guide webinar attendees to features on the event website, potentially enhancing the participant experience, encouraging greater involvement and leading to increased benefit for the organization running the event.  
  • Creating how-to workshops before the event can de-mystify processes that may seem complicated, particularly to a first-year participant or someone unfamiliar with the event. Participants on a multi-day walk, for instance, may not know how to pack so a clinic led by a past participant offering some tips may be beneficial. 

 Not only does this interactive style of presentation allow the learner to use multiple senses, a study performed in conjunction with the No Child Left Behind Act shows that visual learning techniques can lead to better comprehension, retention and organization of information at a later date.


When it came to maintaining my Jeep, I left it to the pros. But thanks to the videos I found online, at least I now know where the brake and power steering fluid reservoirs are.

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