At Event 360, we don’t just produce and execute events. We partner with non-profits to create the platform for fundraising! While out on event, we get to know the participants, their connection to the causes and we feel the impact of their fundraising efforts. In our… Read More
Partnering with non-profits to create a platform for fundraising is what it’s all about for us at Event 360! In our Fundraising Hero’s blogs, we will highlight a few incredible humans we get to know through our events, share their stories and applaud their achievements. This… Read More
At Event 360, we don’t just produce and execute events. We partner with non-profits to create the platform for fundraising! While out on event, we get to know the participants, their connection to the causes and we feel the impact of their fundraising efforts. In our Fundraising Hero’s blogs, we……
By Heather Snyder There are as many different attitudes and approaches to fundraising as there are individual fundraisers. Some take a methodical approach, others make an emotional appeal, and still others fundraise with a sense of fun and humor. The Coconutter Strutters, a Susan G. Komen Michigan 3-Day team, is……
By Suzanne Mooney I first saw J.D. at the opening ceremony of Challenge Walk MS: Savannah. Slade Thompson and I had flown to Georgia to observe the three-day, 50-mile walk as part of an event audit we are doing for the National Multiple Sclerosis… Read More
By Joann Buckley Collins These days, almost all of your communications can be automated. Emails, website updates, social media posts. Between autoresponders, social media schedulers, and web and email CMS technologies, you can easily prepare content in advance so that you’re not up at midnight on a Sunday night…
Last year, we introduced the Throwback Thursday Series on the Event 360 Blog. Through the years, we have covered a vast array of topics on our blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your… Read…
We’re proud to work with some of the best vendors and clients in the event business. Today, we’re highlighting our event emcee for MuckFest MS, Al Emerick. Al sets the tone for the event by interacting with participants, recognizing top fundraisers and teams and creating a sense of fun the……
Written by Katie Zupancic and Alyssa Curran Content marketing used to be reserved for SEOs and marketers. Now, it seems like everyone has a blog (short for web log) – and these online content hubs are highly valuable for those who know how and when to use them. If you have……
Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…
Written by Mark Dolce Like it or not and perhaps contradictory to the last tweet from the latest trending social media “propheteer,” email is still the primary tool for communicating with your constituents: everything from simple recruitment messages to sophisticated peer-to-peer fundraising messages. It’s still a special transaction quite distinct……
We’re proud to work with some of the best vendors and clients in the event business. Today, we’re highlighting our event photography partner, Gameface Media. They consistently deliver high value to our participants and make event marketing much easier because we always have the right photo to convey our message.…
Written by Jim Hennessey and Katie Zupancic Back in March, we wrote about the value of Participant Profiles in concepting, marketing, and executing your event. Participant profiles are “mini-biographies” of your most common event participants and your desired participants. This month, we are talking about using those profiles to map the…
Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As……
If you followed social media professionals in one of the 11 cities that hosted Social Media Week, your Twitter feed was overflowing with interesting user-generated content factoids, thought-provoking engagement graphs, and the ever-present #SMW hashtag. As a marketing professional who dedicates a big portion of her time to social media……
I’m planning an event and this time it’s not for work: I’m getting married. It’s a little surreal to undertake a production within my own life because I’m experiencing what it’s like to be on the other side of the equation. What’s been most surprising to me is how many……
It occurred to me the other day- probably after I was making my 3rd or 4th donation to the very same friend (and cause that she supports)- that we, as event fundraisers, place a lot of emphasis on making sure our emails are perfectly crafted to motivate our participants. That……
Here at Event 360 we are big believers in storytelling – especially for nonprofit organizations and charities where a powerful mission can inspire compelling content. Read this with your mission in mind and start getting more creative with your storytelling. Every year I put together content marketing/digital marketing predictions for……
If measurement and analytics are the science of fundraising, what is the art? Sharing stories. As fundraisers and marketers, we spend a lot of time creating singular, point-in-time messages that are often quite tactical in nature. Rarely are these messages about a human or social impact outcomes, and they are……
Watching the endless TV coverage of the 2012 Olympics and national political conventions may have become tedious at times. But those who made the commitment were rewarded with countless spectacular, memorable and poignant moments. We’ll never forget the breathtaking beauty and pageantry of the opening and closing ceremonies in London.…
As autumn looms, we’re getting ready for the rush of events, holidays, and celebrations…
By: Abbie Peterson
In the dynamic realm of peer-to-peer fundraising events, the…
As an event professional, you know that time is of the essence when it…
By Jesse McDaniel
For most novices, entering the events world can be…
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