Meet Cheri, One of Our Fundraising Heroes!

At Event 360, we don’t just produce and execute events. We partner with non-profits to create the platform for fundraising! While out on event, we get to know the participants, their connection to the causes and we feel the impact of their fundraising efforts. In our Fundraising Hero’s blogs, we……

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Fundraising Heroes: Meet Vanessa D.

By Heather Snyder There are as many different attitudes and approaches to fundraising as there are individual fundraisers. Some take a methodical approach, others make an emotional appeal, and still others fundraise with a sense of fun and humor. The Coconutter Strutters, a Susan G. Komen Michigan 3-Day team, is……

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Automation can be your friend… until it isn’t.

By Joann Buckley Collins These days, almost all of your communications can be automated. Emails, website updates, social media posts. Between autoresponders, social media schedulers, and web and email CMS technologies, you can easily prepare content in advance so that you’re not up at midnight on a Sunday night…

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10 Tips for Rocking Your Event Social Media

Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…

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Customer Journey Mapping for Your Participants

Written by Jim Hennessey and Katie Zupancic Back in March, we wrote about the value of Participant Profiles in concepting, marketing, and executing your event. Participant profiles are “mini-biographies” of your most common event participants and your desired participants. This month, we are talking about using those profiles to map the…

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Beyond Tables, Tents, Chairs and Permits

I’m planning an event and this time it’s not for work: I’m getting married. It’s a little surreal to undertake a production within my own life because I’m experiencing what it’s like to be on the other side of the equation. What’s been most surprising to me is how many……

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Stories Inspire Action

It occurred to me the other day- probably after I was making my 3rd or 4th donation to the very same friend (and cause that she supports)- that we, as event fundraisers, place a lot of emphasis on making sure our emails are perfectly crafted to motivate our participants. That……

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2013 Marketing Outlook/Predictions: Content is the Thing

Here at Event 360 we are big believers in storytelling – especially for nonprofit organizations and charities where a powerful mission can inspire compelling content. Read this with your mission in mind and start getting more creative with your storytelling.  Every year I put together content marketing/digital marketing predictions for……

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The Star Wars Storytelling Method

If measurement and analytics are the science of fundraising, what is the art? Sharing stories. As fundraisers and marketers, we spend a lot of time creating singular, point-in-time messages that are often quite tactical in nature. Rarely are these messages about a human or social impact outcomes, and they are……

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Recent Posts

What we’re grateful for: Overcoming obstacles to find the good

By Mike Murphy 

In the final installment of our gratitude series, we…

What we’re grateful for: The power of support

In the third installment of our gratitude series, we sit down with Bryan, our…

What we’re grateful for: The impact of our events

In the second installment of our gratitude series, Event Production Manager Clare tells us…

From headlamps to hugs, what we’re grateful for at Event 360!

As 2022 winds down, with the holidays quickly approaching and the end of event…

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