Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As……
The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer……
How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social……
Event marketing has traditionally been sporadic, short-term, and short-lived. But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators. Digital marketing allows you to reach……
If you followed social media professionals in one of the 11 cities that hosted Social Media Week, your Twitter feed was overflowing with interesting user-generated content factoids, thought-provoking engagement graphs, and the ever-present #SMW hashtag. As a marketing professional who dedicates a big portion of her time to social media……
Most of us spend our days constantly connected, juggling text messages, emails, phone calls and social media. Every day, billions of people log on to social media to share snippets of their lives. When the divide between work life and home life has been merged, supporting your staff to make……
By Jim Hennessey and Katie Zupancic Wymer As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into……
If you ran MuckFestTM MS, a 5K full of obstacles and giant pits of mud that leaves you hilariously covered from head to toe in muck, you’d want to brag about it! And as you snapped a selfie” then shared it with your friends on social media, we at…
How many times have you heard a picture is worth a thousand words? We all know how powerful an image is. How the message can be conveyed with a single glance. How it can stay imprinted in your mind’s eye long after you’ve seen it. What if you could translate……
Sometimes the simplest questions lead to the greatest insights. The trouble is, these are the same questions that we most often tend to overlook. And when it comes to online communication, with all the options and fanfare that has come with the fast-paced evolution of the Internet, the pressure to……
Earlier this month when I attended Salesforce’s “Cloudforce Chicago” event, I noticed something. People. Lots of people. This jumped out at me partly because I attended one of the software provider’s events at a Chicago hotel about two years ago along with about 500 others. This month’s gathering was at……
If you use Facebook, your profile will soon be upgraded to the new timeline layout, which features a large cover image at the top. This presents a relatively simple event marketing opportunity: providing your event participants with a library of custom profile covers that promote your… Read More
You may have come across some of the media buzz last week over F8, Facebook’s annual developer conference. In need of a boost in consumer confidence, Facebook overhauled many of its most important features including the user profile, applications, news feed and added a new media experience for music, video……
Media strategy guru Antony Young wrote, “Social media is not a strategy. Social media is a venue for marketers … a set of technologies or tactics that enable us to elevate and amplify brands and their marketing communications.”Social media has reinvented the way… Read More
The Humane Society runs one of the largest and most successful nonprofit social media campaigns currently on the web.With more than 873,000 Facebook fans and more than 67,000 Twitter followers, the organization works to build relationships with social media users. With that many followers, an organization has… Read…
We’ve said it before and we’ll say it again: There is no such thing as a social media strategy and ROI. There is only fundraising and marketing strategy, and fundraising and marketing ROI. Yes, social media channels have value on their own, but the true value comes when social media……
There are 1.5 million nonprofits in the U.S. that are all competing for donations. Yet many of these organizations fail to differentiate themselves from the crowd and still use tried and true (or should I say “tired and blue”) direct mail to appeal for donations. It’s common knowledge that many……
You got the memo from your executive director requesting that everyone from your organization join LinkedIn. So you created a profile, started accepting connection requests. But now what? Do you use your profile to its full potential? LinkedIn can help you network with other nonprofit professionals and reach potential constituents……
Who do you follow? A few years ago that question would have earned you a suspicious look. Aside from a new vocabulary, Twitter has given us access to a rapidly growing network of different voices that can support our causes. SpinSucks, a cutting-edge company that does… Read More
On Friday I discussed how the internet has changed the landscape of giving, and today I’ll follow up with a look at two organizations who successfully adapted to these changes. Social networking offers fantastic opportunities for non-profits to expand their reach amongst virtual groups of interconnected friends, family…
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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