By Amanda Gilmour Today, social media serves as one of the biggest drivers of engagement between organizations and their constituents. Platforms such as Facebook, Instagram, and Twitter allow brands to shape and define themselves with a simple click of a button. And in an age where consumers can spend up……
By Katie Zupancic Wymer (Updated on November 13, 2018) In the P2P space, many organizations spend Q4 focusing on wrapping up outdoor events and executing their year-end giving campaigns. With so many loose ends to tie up in 2018, we wanted to make sure to flag a very…
By Jim Hennessey The use of smartphones has spawned an amazing universe of mobile applications (apps) that entertain us, motivate us, make daily tasks easier – and even improve how we function as event professionals. As of June 2016, there were more than 2 million apps available in the…
With the event world’s plentiful photo opportunities, it’s no wonder that the best camera is the one you always have with you: your smartphone! Become a phone camera pro with our top 10 tips for getting the most out of your photos (and be sure to share your best shots……
Join us on July 27th at 2pmEST/1pmCST/11amPST for a Facebook Live “Ask the Experts” conversation about Social Media! Our Consumer Marketing Manager, Katie Zupancic Wymer, will field your questions, and our Social Media Strategy Manager, Alyssa Curran, will help moderate your comments and questions on the Facebook Live stream. Have……
By Erin De Baets It should come as no surprise that, as an event company, we have thorough and detailed plans in place to guide us through any complications that may come up before or during the event. If we’re lucky, we’ll… Read More
Please check out what Jim Hennessy, our Director of Consumer Marketing, has to say about social media, digital advertising, and optimizing for the user experience of ClickZ. … Read More
Written by Amanda Gilmour and Katie Zupancic Word-of-mouth is the most powerful form of marketing. Brand loyalists spread their favorite company or product’s messages to others with passion and dedication. In today’s day and age, social media has transformed word of mouth marketing. Users share, re-tweet, and re-post their favorite……
How is it already February?! At the risk of sounding cliché, time does fly. While many are rightfully celebrating the rewards of 2015, it’s also important to take a moment and regroup from the challenges of the past year. In the same way we celebrate our successes, we learn a……
We are excited to introduce a new blog series in which we explore the off-season as an event production company, and ask the question, is there really such a thing as downtime when you produce events? Over the next three weeks, you’ll hear from people in various departments on how……
Written by Katie Zupancic and Alyssa Curran Content marketing used to be reserved for SEOs and marketers. Now, it seems like everyone has a blog (short for web log) – and these online content hubs are highly valuable for those who know how and when to use them. If you have……
By Alyssa Curran and Jim Hennessey Hashtags. People all over the world are now seeing hashtags emblazoned everywhere, on commercials, print materials, clothing, even spoken aloud as part of daily conversation. But what is a hashtag? No, it’s not some new media variation of a hashbrown or the latest way……
Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…
Written by Jillian Schranz Over the past two weeks, our team at Event 360 has had the privilege of supporting bi-coastal events for No Kid Hungry. What started as an organizational vision turned into a brand new event series – Chefs Cycle. A true example of mission in…
Ever wonder what goes on behind the scenes of the events our rockstar team produces? Are you an event person who understands the joys of event life: 4:00 a.m. wake-up calls, tent decorations, enormous amounts of caffeine and the inspirational experiences that take place in honor of your mission? We……
We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy this week’s glimpse into the personal and professional life of Alyssa Curran! Position: Social Media Strategy Manager Start Year: 2014 What job did you hold right before you came to work at Event 360? I owned… Read…
Although we’re well into February (when did that happen?!), I can’t stop thinking about what went down in 2014. I had a challenging, yet incredibly rewarding year, as I found myself staffing events in a capacity in which I hadn’t done in a really, really long time. The randomness that……
At Event 360, we work on all sorts of projects — big and small. In fact, you can read more about that here. For five years, we’ve used this blog as our platform to share our experiences and knowledge about our event management. We love what we do!…
Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As……
The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer……
By Abbie Peterson
Last month we brought you the “official” astrological rulings of
Today, our Teammate Spotlight showcases the life and mind of Tracy Greco!…
Over the years, we’ve covered all sorts of topics on our Event 360 Blog,…
By Molly Fast
I often tell peer-to-peer fundraising event participants that when it comes…
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