Community Management 101: Don’t Feed the Trolls

By Alyssa Curran Ah, the internet. The birthplace of endless cat memes, double rainbows, not-quite-birthing giraffe live feeds and a source of limitless information on any topic you so desire. If you’re lucky enough to manage social media for a public figure, brand page, organization or even yourself, you’ve likely……

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2016 Social Media Report

By Katie Zupancic Wymer and Jim Hennessey Welcome to 2017! As brands and organizations prepare (or in our case, are already knee deep in the process) to refresh social media plans, content, and the look-and-feel for the next event season, it is important to look back at the learnings from……

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Giving Tuesday is coming!

By Katie Zupancic Wymer (Updated on November 13, 2018) In the P2P space, many organizations spend Q4 focusing on wrapping up outdoor events and executing their year-end giving campaigns. With so many loose ends to tie up in 2018, we wanted to make sure to flag a very…

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What the App?

By Jim Hennessey The use of smartphones has spawned an amazing universe of mobile applications (apps) that entertain us, motivate us, make daily tasks easier – and even improve how we function as event professionals. As of June 2016, there were more than 2 million apps available in the…

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10 Tips for Better Smartphone Photos

With the event world’s plentiful photo opportunities, it’s no wonder that the best camera is the one you always have with you: your smartphone! Become a phone camera pro with our top 10 tips for getting the most out of your photos (and be sure to share your best shots……

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Ask the Experts on Facebook Live: Social Media

Join us on July 27th at 2pmEST/1pmCST/11amPST for a Facebook Live “Ask the Experts” conversation about Social Media! Our Consumer Marketing Manager, Katie Zupancic Wymer, will field your questions, and our Social Media Strategy Manager, Alyssa Curran, will help moderate your comments and questions on the Facebook Live stream. Have……

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How to Start a Social Media Loyalty Program

Written by Amanda Gilmour and Katie Zupancic Word-of-mouth is the most powerful form of marketing. Brand loyalists spread their favorite company or product’s messages to others with passion and dedication. In today’s day and age, social media has transformed word of mouth marketing. Users share, re-tweet, and re-post their favorite……

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Lessons Learned in 2015

How is it already February?! At the risk of sounding cliché, time does fly. While many are rightfully celebrating the rewards of 2015, it’s also important to take a moment and regroup from the challenges of the past year. In the same way we celebrate our successes, we learn a……

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There’s Really No Such Thing as Downtime

We are excited to introduce a new blog series in which we explore the off-season as an event production company, and ask the question, is there really such a thing as downtime when you produce events? Over the next three weeks, you’ll hear from people in various departments on how……

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What the heck are Hashtags?

By Alyssa Curran and Jim Hennessey Hashtags. People all over the world are now seeing hashtags emblazoned everywhere, on commercials, print materials, clothing, even spoken aloud as part of daily conversation. But what is a hashtag? No, it’s not some new media variation of a hashbrown or the latest way……

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10 Tips for Rocking Your Event Social Media

Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…

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A Picture is Worth a Thousand Words on Instagram

Ever wonder what goes on behind the scenes of the events our rockstar team produces? Are you an event person who understands the joys of event life: 4:00 a.m. wake-up calls, tent decorations, enormous amounts of caffeine and the inspirational experiences that take place in honor of your mission? We……

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Lessons Learned in 2014

Although we’re well into February (when did that happen?!), I can’t stop thinking about what went down in 2014. I had a challenging, yet incredibly rewarding year, as I found myself staffing events in a capacity in which I hadn’t done in a really, really long time. The randomness that……

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Recent Posts

PurpleStride weekend is here. Let’s do this!

Event Staff shirt? Check. Leatherman? Check. Event book? Check. We’re packing our bags and…

Navigating the Social Media Maze

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