By Abbie Peterson Is it just me or do you also feel like we’re slowly creeping into the world of iRobot? The rise of AI in recent months has sparked a lot of conversation in both my personal and professional life. From funny, lighthearted conversations about how… Read…
By Abbie Peterson and Monica Roos Non-profit professionals are notoriously known for wearing many hats. You must be social media savvy, a fundraising expert and an event planner extraordinaire — all wrapped up in one. When it comes down to giving each aspect of your job the time it…
In honor of Mother’s Day, we’re highlighting our very own mother/daughter duo, Staci and Monica Roos! Staci and Monica work together on the Susan G. Komen 3-Day® events—Staci as a 3-Day Coach and Monica as the Social Media Coordinator. Read on to learn more! How… Read…
Marketing an event is no easy feat, but creating a Facebook event is one of the easiest, cost-effective ways to increase exposure and drive registrations. Facebook events can be either in-person or virtual and fall under a multitude of categories, making it easy to connect with consumers who have…
When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…
Happy birthday, mighty Event 360! As we approach our 18th birthday on November 27th, we’re excited to take a moment and reflect on this special place that so many have called “home” since its founding in 2002. Not many small businesses reach the “old enough to vote” milestone, and our……
by Jillian Schranz As we wrap up our Collaboration Drives Innovation blog series, we reflect on the 2020 peer-to-peer fundraising events season that could have been, and the reality of the year we got instead. What is usually a bustling, productive spring packed with fundraising events became the season of……
By Becky Dombrowski and Katie Zupancic Wymer Through our Collaboration Drives Innovation series, the Event 360 team is working hard to provide support to those navigating the non-profit and events spaces amidst this global crisis. After exploring working from home, participant coaching, rethinking events, and communications, we’re… Read More
During this time of uncertainty and change, we here at Event 360 have been discussing how to find a way to offer support to others in our industry. What does it mean when the information and plans we know are upside down and changing every day? As challenges rise on……
By David Kramer & Kari Johnson Throughout the year, we’ll be presenting our top ten tips for improving event production. We first visited this topic in 2012, but we have learned so much since then that we have even more to say. The first tip we… Read More
By Kaleigh Glaza Instagram’s growing success and influence (experts estimate it will reach 1 billion users in 2018) has led it to be the social media platform to be on. Whether you’re an individual, brand, event, cause or otherwise, Instagram can help you tell your story and grow your reach.…
By Courtney Jones and Casey S. Campbell Giving Tuesday was November 28, and if you recall hopping onto social media, even for a second, you most likely saw a friend or two post about a cause important to them. Facebook―with its more than two-billion users―has totally revamped the peer-to-peer fundraising……
By Katie Zupancic Wymer 2017 is the year of Facebook Live video, omnichannel communications, Instagram Stories, and personalization. We’ve seen the introduction of hip buzzwords like Chatbots, and we’ve explored email trends and social media trends to help keep our clients at the forefront… Read More
Our expert, Amanda Gilmour, weighs in on the buzzword you’ve been hearing everywhere: Chatbots. The increasing need for personalized messaging throughout the marketing world has brought to light an exciting opportunity for marketers to share brand messages easily with fans via artificial intelligence. More specifically, chatbots have taken off as……
By Casey S. Campbell Happy client? Check. Happy participants? Check. Happy staff? Check. Happy camera crew running endlessly around the event course capturing 10-20 pictures per participant for all 4,000 participants and then organizing the pictures into folders so that the marketing team can easily find… Read More
By: Kaleigh Glaza Celebrity endorsements are a dime a dozen in the advertising and social media worlds. From cars to beauty products to credit cards, every famous face seems to be a fan. But do you really need a celebrity when you have your own loyal community right at your……
By Katie Zupancic Wymer Now that we’ve tackled email trends, let’s look at what is happening in social media. With such diverse content flooding your news feed, how do you make your posts stand out? While we may spend hours crafting the perfect post and designing the most eye-catching…
It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day. Marketers specifically have paid close attention……
By Katie Zupancic Wymer In this experience economy, customers are looking for more than just a product or service. Enter live events. Event participants want an engaging experience, and by registering for and attending an event, participants share that they’re craving a connection. This connection may be with… Read…
By Alyssa Curran Ah, the internet. The birthplace of endless cat memes, double rainbows, not-quite-birthing giraffe live feeds and a source of limitless information on any topic you so desire. If you’re lucky enough to manage social media for a public figure, brand page, organization or even yourself, you’ve likely……
Today, our Teammate Spotlight showcases the life and mind of Tiffany Mangum!…
By Abbie Peterson
Is it just me or do you also feel…
Over the years, we’ve covered all sorts of topics on our Event 360 Blog,…
Last week, several members of the Event 360 team had the amazing opportunity to…
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