Marketers Paying Attention to Snapchat

It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day. Marketers specifically have paid close attention……

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2016 Social Media Report

By Katie Zupancic Wymer and Jim Hennessey Welcome to 2017! As brands and organizations prepare (or in our case, are already knee deep in the process) to refresh social media plans, content, and the look-and-feel for the next event season, it is important to look back at the learnings from……

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