The Evolution of Recruitment and Retention

By Rachel Gans Kemp The peer-to-peer fundraising event world we now live in is about engagement and community — so much so that even using the words recruitment and retention feels antiquated. It is not just about getting bodies to your events and then hoping that they will come back……

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How to Start a Social Media Loyalty Program

Written by Amanda Gilmour and Katie Zupancic Word-of-mouth is the most powerful form of marketing. Brand loyalists spread their favorite company or product’s messages to others with passion and dedication. In today’s day and age, social media has transformed word of mouth marketing. Users share, re-tweet, and re-post their favorite……

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How to Design an Event T-Shirt

Written by Molly Anthony & Jason Mahakian Creating a memorable event experience isn’t only limited to finding a scenic route, choosing the ultimate playlist and writing goose bump-inducing speeches. You must also consider that precious piece of the event that participants take home with them: the event t-shirt. This take-away piece……

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Event Participant Profiles

Written by Jim Hennessey and Katie Zupancic At Event 360 we build our marketing and event experiences around the participant. But how do we know who the participant is and what will resonate with them? We use Event Participant Profiles. Participant profiles (personas) are fictional characters/stories that represent the typical participants……

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Baby Boomer Volunteers

Written by Kiki Setterlund I think about volunteers. A lot. As a Crew & Volunteer Coordinator for the Susan G. Komen Twin Cities 3-Day, it’s my job to recruit, organize, train and work alongside roughly 300 – 400 volunteers at any given time to put on a successful event. As I……

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