Over the next two weeks, we’ll be sharing our insights into What 2020 Taught Us. I know, I know; it’s hard to imagine everything we’ve learned fitting neatly into two blog posts. But it will! First up, I’ll be talking about the importance of connecting to your mission (more on……
The current state of the world has turned so many aspects of events on their head. We’ve all been challenged. We’ve been forced to cancel or postpone or virtualize (that’s a word now, right?) events. We’ve had to pivot and figure out how to safely do the work we all……
By Molly Fast Continuing our Collaboration Drives Innovation series, which looks at ways we can reinvent what we do in light of the current climate, we took a look at how we are working to create engaging digital experiences. In particular, today we’re examining our efforts to bring the…
By Rachel Gans Kemp The peer-to-peer fundraising event world we now live in is about engagement and community — so much so that even using the words recruitment and retention feels antiquated. It is not just about getting bodies to your events and then hoping that they will come back……
By Suzanne Mooney Waiting by the phone and hoping it will ring is no longer an activity reserved for starry-eyed romantics in the throes of a budding romance. Hardy souls on the front lines of peer-to-peer fundraising events across the country are doing a lot of waiting and hoping by……
By Casey S. Campbell Happy client? Check. Happy participants? Check. Happy staff? Check. Happy camera crew running endlessly around the event course capturing 10-20 pictures per participant for all 4,000 participants and then organizing the pictures into folders so that the marketing team can easily find… Read More
I’m planning an event and this time it’s not for work: I’m getting married. It’s a little surreal to undertake a production within my own life because I’m experiencing what it’s like to be on the other side of the equation. What’s been most surprising to me is how many……
Over the course of the last month, I’ve had an opportunity to talk about the role fundraising coaches play in the event fundraising space at a new client engagement and at Run Walk Ride. If you’re a faithful reader of mine, you know this is a topic I hold near……
Have you seen one of those devices that can be plugged into a Smartphone and used to collect a credit card payment? What is that thing? I did a little digging to find out. It turns out that it’s a mobile payment processing device. Some version of the technology is……
If you told me four years ago that in 2013 Event 360 would be producing an event in 12 cities that required participants to run five miles across muddy and rocky terrain, through mud pits, over water obstacles, and up rope ladders, I would have laughed at you. And I……
Next month, I’ll be participating in a new-to-me fundraising event that doesn’t require, or seem to encourage, participants to raise a certain amount of money. There’s no fundraising minimum or goal. No registration fee. It’s a little like visiting a foreign country—I’ve never participated in an event of this nature. ……
Climate Ride is a young charity, having only been around for five years. But in that short time they’ve been very active. In 2012, they surpassed giving their first $1 million in grants to environmental and bicycle-related non-profits. Fundraising from their rides has grown each year… Read More
If your fundraising event leaves participants feeling disappointed and deflated, then you’ve really blown it. And that can have a negative impact on your nonprofit organization for years to come. Sarah recently took part in one such event. We’ll keep the details vague to protect the guilty. The event, which……
Tifani Geier, Senior Director of Participant Acquisition at Event 360, is a strong proponent for testing communication channels to find the best ways to engage and support your event participants and donors. Tifani brings more than ten years of event fundraising and production experience to Event 360, and continually looks……
Here at Event 360 we like talking about fundraising. I mean, we really like talking about fundraising. And we especially like talking about fundraising with organizations run by passionate people who are dedicated to making the world a better place. Over the past few months I’ve had the privilege of……
Imagine seeing a young woman at a run/walk for melanoma research wearing a shirt with a photo of her brother who passed away at 28 years old from melanoma. Or, a man at a breast cancer race who is wearing a shirt in memory of his sister who lost her……
Of the hundreds of commercials I’ve seen during the Olympics, one of my favorites is Procter & Gamble’s “Best Job.” Not only is it a tearjerker, but it also carries a valuable lesson for those of us in event fundraising. [code] In case you haven’t seen it, “Best Job” starts……
Most event fundraising professionals believe past participants make for the best fundraisers. But it’s not that simple. Identifying those participants who are most likely to fundraise in the future requires a more nuanced analysis. Our industry places past participants on a pedestal. The assumption is that these people have shown……
Let’s face it. In putting together an overall recruitment strategy, many nonprofit organizations simply do not have the budget for a huge investment in media. They have to heavily rely on low cost, grassroots outreach efforts to get the word out about their events. With this in mind,…
We know from experience that fundraising events are a team effort. Teams work best when people get to know one another as this fosters positive collaboration. So, with this in mind, each month one of our employees will tell their story here. We hope you enjoy meeting members of Team360.…
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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