Nonprofit Fundraising: The Family Side of Giving

When you are compiling a target donor list, what factors do you consider? Age?  Income Bracket?  Education Level?  These are just a few of the key demographics that might top your list.  And, while they are important, a new study released at the Direct Marketing Association New York Nonprofit Conference……

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Nonprofit Fundraising and Celebrity Endorsements

Having a household name as a charity spokesperson can earn a nonprofit big dollars, big donors, and big press. The key, however, is to balance the celebrity endorsement such that overhead costs that are minimal and that the celebrity’s brand matches up with the foundation’s core values.  Forbes recently…

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