Nice Fundraising

My pet peeve?  “Nice” fundraising. I’m not saying I like to work with rude nonprofits, I’m saying I get frustrated by fundraisers who are too “nice” to assertively ask for my financial support. Sure, I’m not always patient with the second or third phone solicitation of the day or keep……

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How do donors choose charities?

Donors’ rationalities and motivations.  If you’re a fundraiser, it’s something that keeps you up at night. Dr. Beth Breeze, a researcher within the ESRC Centre for Charitable Giving and Philanthropy based at the University of Kent in the UK, has just released a a study of how donors select charitable……

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Don't Let Your Fundraising Plan Distract You

In fundraising, it’s important to set goals — achieve a fundraising target, grow revenue by X% — and lay out the strategies you believe will get you there. A clear strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you.…

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Accelerating the Ask

Tom Suddes wants you to stop calling yourself a nonprofit (or a not-for-profit). “Right off the bat you are defining yourself in the negative and limiting what you can accomplish. Define your organization as “for-impact.” Define what you’re for, what your impact and vision are, and the real message you……

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