Last year, the 2013 Boston MuckFest MS was held one week after the 2013 Boston Marathon. Following the tragedy of the Boston Marathon, we carefully reviewed all of our security measures – questioning what we could do to ensure the safety of our participants, volunteer and staff. Our event site……
One of the best parts of our job is creating amazing experiences for our participants. However, it’s not always possible to please everyone. Mix in the emotions that come with participating in a cause-related event and the activity people are completing, and you’ve got the perfect recipe to see participants……
Next up in our blog series, Event 360 Explores, we hear from Robin Shapiro who just finished the Phoenix Half Marathon. Name, date and location of event Phoenix Half Marathon, Saturday March 1st, 2014 in Mesa, Arizona. Event summary There were marathon, half marathon, 10k and 1k…
Schools are vital players to each community. As such, we understand that when a school holds a special event, the community should be there in full force. However, with today’s busy schedule, how do you effectively pack your event with parents and members of the community? As event managers and……
Welcome to our new blog series, Event 360 Explores, where Event 360 teammates answer some questions and provide some information on events in which they participated. We learn so much from producing our own events. But there’s a whole wide world out there for us to explore and discover. This……
The VIP experience has become commonplace, with an expectation from customers and participants that it exists and is easy to attain. During everyday transactions, we’ve grown used to being rewarded for loyalty, value, and clout. Starbucks rewards you every 12 coffees, Uber rewards you for referring your friends, and airlines……
After 30 years in the entertainment, music, production and non-profit event business, I know one thing: the more things change, the more they stay the same. All of these types of productions have one thing in common — customer satisfaction. This hasn’t changed in 30 years. Bands, events and promoters……
We’ve all read news stories like the stage collapse at Indiana State Fair killing 4 people in 2011 or the death of a man participating in the Tough Mudder in 2013 and thought “this could never happen to me or my event.” These are just two examples and there are,……
2013 has seen some major advances in technology and we are a big fan of using them to simplify the work that needs to be done when planning and operating events. Here are a few of our favorite examples from projects we worked on this past year. One of the……
I’m planning an event and this time it’s not for work: I’m getting married. It’s a little surreal to undertake a production within my own life because I’m experiencing what it’s like to be on the other side of the equation. What’s been most surprising to me is how many……
As you may have read recently, Event 360 is taking part in NTEN’s Nonprofit Technology Conference this week. The conference’s technology focus got us thinking about the tech tools we use all the time in event development and production. Needless to say, technology for event planning has come…
If your fundraising event leaves participants feeling disappointed and deflated, then you’ve really blown it. And that can have a negative impact on your nonprofit organization for years to come. Sarah recently took part in one such event. We’ll keep the details vague to protect the guilty. The event, which……
What can an event professional like me learn from an acclaimed Chicago restaurateur/chef? As it turns out, a lot. A few months ago, I picked up Grant Achatz’s memoir, Life on the Line: A Chef’s Story of Chasing Greatness, Facing Death and Redefining the Way We Eat. It’s…
We know first-hand that planning events is hard work. We’re human and have made our share of mistakes. What we learn from mistakes is hugely important, and applying this knowledge to improve the event experience for participants and volunteers is crucial. Last year, Sarah Coniglio participated in an event that……
Scouting sites for an event can be a time-consuming and expensive process, especially if you’re entering a new or unfamiliar market. Fortunately, you have virtual scouting on your side. Today, I’d like to give you an in-depth look at Google Earth, other tools we use for virtual scouting at Event……
Social media and technology have had a profound impact on how we interact every day. We’ve certainly seen changes in event fundraising — people have migrated from emailing fundraising letters, to leveraging CRM systems like Blackbaud and Convio to benefitting from social networking and other integrated online fundraising platforms like……
Those of us at Event 360 who focus on event production have one goal in mind: creating impactful experiences for participants. Here are 10 ways to do just that in the year ahead. 1. Leverage technology. Event professionals can employ all kinds of technology to be more efficient and…
Just days after a stage at the Indiana State Fair collapsed from wind, a strong storm toppled a stage at the Pukkelpop music festival in Belgium. These two tragedies claimed 10 lives and injured 180 people. As we head into the fall event season, these recent accidents… Read…
In the world of event fundraising, a dire weather forecast can be one of the most demanding challenges for an event planner. Yet, dealing with rain and other bad weather are an inevitable part of the business. Over the past eight years we’ve been through it all, and through that……
Colon cancer and its preventative measures provide a unique challenge to patient advocacy groups, because the subject is sensitive and slightly embarrassing at times. This is where the Undy 5000 comes into the picture. The Undy 5000 was created in 2008 by the Colon Cancer Alliance in an…
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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