event marketing Archives - Event 360

Must Haves for Your Event Day Shot List

By Abbie Peterson We’ve all heard the phrase “A picture is worth a thousand words,” and as non-profit professionals we know just how far great event photos and videos can go towards recruiting and inspiring participants. Great content is not only good for posting on social media, but for…

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Reflecting on 2021… and Revving Up for 2022!

It is with great excitement that we share our year in review below: Event 360 By the Numbers. Read More

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6 Best Practices for Promoting Your Event on Facebook

Marketing an event is no easy feat, but creating a Facebook event is one of the easiest, cost-effective ways to increase exposure and drive registrations. Facebook events can be either in-person or virtual and fall under a multitude of categories, making it easy to connect with consumers who have…

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Resources to Up Your Event Marketing Savvy

When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…

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Happy 18th Birthday, Event 360!

Happy birthday, mighty Event 360! As we approach our 18th birthday on November 27th, we’re excited to take a moment and reflect on this special place that so many have called “home” since its founding in 2002. Not many small businesses reach the “old enough to vote” milestone, and our……

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Improve Your Event Production: How to Make Technology Work for You (& Your Event!)

By David Kramer & Kari Johnson Throughout the year, we’ll be presenting our top ten tips for improving event production. We first visited this topic in 2012, but we have learned so much since then that we have even more to say. The first tip we… Read More

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Reflecting on 2019…… and Revving Up for 2020!

All throughout the year, we are energized by the here and now. We are present to the daily delights, challenges, solutions and successes. The details and momentum of event life garner our attention and carry us along. But as we enter a new year, let’s take a moment to sit……

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2018 Victory Ride to Cure Cancer Recap

The V Foundation for Cancer Research was built on the dream that cancer can one day be defeated. On Saturday, May 19, 2018, the Event 360 team brought to life the very first Victory Ride to Cure Cancer, a new peer-to-peer fundraising event designed… Read More

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Be Bold. Lessons Learned from the Classy Collaborative

By Katie Zupancic Wymer Last week, I had the honor of attending the Classy Collaborative, a three-day conference focused on social impact. Together, 1,200 changemakers explored trends in philanthropy, social entrepreneurship, fundraising, cause marketing, digital marketing, and corporate social responsibility. Throughout the different panel discussions, case studies, and…

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What’s On Deck for 2018

By Jillian Schranz I’m writing this blog from an airport, which seems appropriate for the topic. What’s on deck for the Event 360 team in 2018? Lots and lots of events all across the country. As we enter the new year, we have a roster of more than 40 events……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

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MuckFest® MS 2017 Mid-Season Check-In

By Casey Campbell We’re now halfway through 2017 (already, I KNOW) and our MuckFest MS series has successfully run its course in four of its twelve markets. From Charlotte to Boston, then Philadelphia to New Jersey, we’ve seen thousands of “muckers” come out and get muddy to help…

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Marketers Paying Attention to Snapchat

It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day. Marketers specifically have paid close attention……

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Which On-Event SOCIAL Media Tools Drive Connections?

By Katie Zupancic Wymer In this experience economy, customers are looking for more than just a product or service. Enter live events. Event participants want an engaging experience, and by registering for and attending an event, participants share that they’re craving a connection. This connection may be with… Read…

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Acquire New Participants Through a Lead Generation Program

By Katie Zupancic Wymer In the peer-to-peer event space, growing your event requires investment in new participant acquisition. Session after session at the P2P Professional Forum Conference touched on the importance of recruiting new participants to your event program. One type of campaign that specifically focuses on acquiring and…

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Why Your Call-To-Action is Critical

By Katie Zupancic Wymer “Click Here” might not seem like an overly important phrase. However, when you look at your marketing efforts, all of your hard work and your budget ultimately depend on the success of one final phrase: your CTA, which stands for call-to-action. Your call-to-action is the…

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Real Life Scenarios: Sprinting to the Finish

By Lisa Matuszewski On Tuesday, Cheryl Stern shared about her real life scenario about fundraising rewards. Today we hear from Lisa Matuszewski on the importance of a single customer service interaction. How does a one-day race turn into a three-day event? I’m part of the team that makes that happen each…

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Real Life Scenarios: The Best-Laid [Reward] Plans

By Cheryl Stern “We’ve thought through everything. What could possibly go wrong?” After years of experience managing fundraising rewards and their on-event distribution, these were my famous last words the night before one of our largest events last spring. (I’d like it stated for the record that I’ve learned from……

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Event 360 Spotlight: Tim Brockman

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Tim Brockman. Position: President Start Year: In the Beginning…2002 What job did you hold right before you came to work at Event 360? When we started Event 360… Read…

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Is your digital strategy on trend? Five things to be watching in 2016

Written by Jim Hennessey It’s already April and I wanted to ask – Is your 2016 digital marketing plan still on trend? It may seem like there’s a new marketing trend every day – and while it can be daunting to stay on top of what’s new, it’s important to……

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Recent Posts

What we’re grateful for: Overcoming obstacles to find the good

By Mike Murphy

In the final installment of our gratitude series, we…

What we’re grateful for: The power of support

In the third installment of our gratitude series, we sit down with Bryan, our…

What we’re grateful for: The impact of our events

In the second installment of our gratitude series, Event Production Manager Clare tells us…

From headlamps to hugs, what we’re grateful for at Event 360!

As 2022 winds down, with the holidays quickly approaching and the end of event…

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