Go Digital! Get Social!

Event marketing has traditionally been sporadic, short-term, and short-lived.  But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators. Digital marketing allows you to reach……

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Four Elements to Successfully Manage Volunteers

Volunteers are always first to think of themselves last. In my time working events, I’ve found that if you take care of these special constituents, who are graciously donating their time, they’ll take care of your participants. It’s as simple as that. By treating your volunteers right, you’ll have a……

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Production Expense Budgeting 101

Building an expense budget can seem a bit overwhelming knowing that there are so many things to procure and resources to support the event from start to finish. We are here to help! Below are some guidelines and tips to help you build a scalable and accurate production budget. Start……

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The Consideration for a Safe Event

Last year, the 2013 Boston MuckFest MS was held one week after the 2013 Boston Marathon. Following the tragedy of the Boston Marathon, we carefully reviewed all of our security measures – questioning what we could do to ensure the safety of our participants, volunteer and staff. Our event site……

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How to Deal with Unruly Event Participants

One of the best parts of our job is creating amazing experiences for our participants. However, it’s not always possible to please everyone. Mix in the emotions that come with participating in a cause-related event and the activity people are completing, and you’ve got the perfect recipe to see participants……

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Event Management: Importance of Customization

Facebook recently hit 500 million users – about 1/13 of the world – and it continues to grow and saturate not only our lives, but our online social networks. The social networking site’s popularity is built upon the way that users can customize their experience, setting up their own page……

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