Customer Journey Mapping for Your Participants

Written by Jim Hennessey and Katie Zupancic Back in March, we wrote about the value of Participant Profiles in concepting, marketing, and executing your event. Participant profiles are “mini-biographies” of your most common event participants and your desired participants. This month, we are talking about using those profiles to map the…

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The Importance of Sound on your Event

By Mike Murphy After 30 plus years in the music and event business, I have some pet peeves when it comes to what I hear and see. They are the things that tell me you care about me when I’m at your event. I like clean, tight, secure banners and easy-to-read……

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Merchandise 101

Written by Megan Doyle Beyond your basic finisher t-shirt, a full merchandise program can benefit your event by creating more loyalty within your event community, extending your marketing reach and providing a little extra revenue. Your participants are proud to be associated with your event and your organization. Give them……

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Baby Boomer Volunteers

Written by Kiki Setterlund I think about volunteers. A lot. As a Crew & Volunteer Coordinator for the Susan G. Komen Twin Cities 3-Day, it’s my job to recruit, organize, train and work alongside roughly 300 – 400 volunteers at any given time to put on a successful event. As I……

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Baby It’s Cold Outside

Wait … Isn’t that a holiday song? Didn’t Puxatawny Phil say spring was on its way? As an Angelino, I can’t really complain about the cold but I’m in our Chicago office getting a small taste of real winter weather and I can understand why it’s affecting all aspects of……

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#P2P15–Day One Recap

The Peer to Peer Professional Forum Conference kicked off today and the Event 360 team was on-site attending sessions, learning about current industry trends, providing one-on-one consulting to peer-to-peer professionals and enjoying seeing friendly faces, old and new. Here were a few highlights: One-on-one consulting — Our Event 360 team……

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The Week Ahead: Event 360 at P2P

Written by Jillian Schranz It’s kind of like the night before summer camp when you get excited to see your new friends and show off your new toys! That’s right, our Event 360 team is headed to Orlando, Florida to attend and participate in the Peer-to-Peer Professional Forum Conference…

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True Valor Meets All Events Alike

Written by Kat Thomas, Rick Winquest and Slade Thompson If you’ve ever been a part of producing an event on the National Mall in Washington DC, you know that it is more than a little complicated. There are strict guidelines about what can and cannot be done, which areas are……

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Lessons Learned in 2014

Although we’re well into February (when did that happen?!), I can’t stop thinking about what went down in 2014. I had a challenging, yet incredibly rewarding year, as I found myself staffing events in a capacity in which I hadn’t done in a really, really long time. The randomness that……

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The Power of Process

Last week our team met in person to kick-off our year, talk through the project plan and work on enhancements for our event, MuckFest MS. The meetings were a great success and part of the reason (beside the fact that we have a kickass team) is that we chose to……

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Event 360 Explores: Monster Dash

In late October, among the natural beauty and the outlandish and hilarious costumes, Event 360’s Kiki Setterlund ran a half-marathon among St. Paul’s Halloween enthusiasts.  Read below for Kiki’s own account of her experience! Name, date and location of event The Monster Dash, Saturday, October 25th, St. Paul, MN…

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10 Tips on How to Rock Your Event Social Media

The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer……

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Happy Thanksgiving from Event 360

As my friend and colleague Ali said, it’s a heartwarming coincidence that Event 360’s event season wraps up so close to Thanksgiving. It gives us a perfect opportunity to share just a few of the things we’re most grateful for this year which includes: Having the privilege to execute 23……

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Saluting America's Veterans

Event 360 has been here, there and everywhere all year long, but in the past few days, we’ve been busy executing three events in three different time zones across the country. Today we have the great honor to help execute The Concert for Valor on the National Mall.  We’ll…

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Recognizing Your Top Fundraisers at the Event

With any event that involves fundraising – whether required or optional – it’s very important to recognize and/or reward those that go above and beyond the call of duty: your top fundraisers. When an event encourages but does not require fundraising, the bulk of the fundraising work is done by……

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First Time’s the Charm: How an Event Novice Took the Lead

By Jesse McDaniel  

For many professionals in our industry, the difference between…

My Take on Hope and Resilience in the Nonprofit Sector

By Jillian Schranz 

Two weeks ago, I had the chance to be…

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By Abbie Peterson

Recently, our Director of Business Development, Jillian Schranz, and I had…

team360 Spotlight – Meet Serena!

You’ve seen our Event 360 Teammate Spotlights, now it’s time for you to meet…

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