Whether writing eCommunications is your full-time job, or it’s occasionally added to your to-do list , you’ve likely come up against the age-old problem of staring at a blank screen, not knowing where to start. Read More
For peer-to-peer event professionals, the return of autumn also means conference season is back . Last week, our team spoke at two conferences: Raise – The Event Fundraising Conference and Peer-to-Peer World. Both were virtual, bringing together bright minds in the non-profit event fundraising space to share lessons and insights from the past 18 months. Here are some…
When you’re planning the marketing phase of your event, are you always looking for new tips and tricks to spur your creativity? I am constantly Googling for something to provide that spark, or explain that gut feeling I have about why something is great or needs that little extra step.…
Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……
By Joann Buckley Collins These days, almost all of your communications can be automated. Emails, website updates, social media posts. Between autoresponders, social media schedulers, and web and email CMS technologies, you can easily prepare content in advance so that you’re not up at midnight on a Sunday night…
Over the years, we have covered a vast array of topics on our Event 360 Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events―events that leave your participants feeling happy and fulfilled. In case you’ve missed any of that great content,……
By Katie Zupancic Wymer Now that we’ve tackled email trends, let’s look at what is happening in social media. With such diverse content flooding your news feed, how do you make your posts stand out? While we may spend hours crafting the perfect post and designing the most eye-catching…
By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as…
In this article, I’ll show you some bad email fundraising and marketing practices, how you can improve online relationships, and how to avoid unsubscribes. This morning when I opened my email, the first two messages I read were transactional emails (emails facilitating, competing or confirming a previously agreed upon transaction).…
The Clinton Bush Haiti Fund, a 501(c)(3) nonprofit formed to economically assist Haiti after its devastating earthquake in 2010, tested two different landing pages for their online giving page. One had a prominent photo, the other didn’t. One landing page raised 10.2 percent, roughly $1.2 million, more than…
Despite what you may think, higher unsubscribe rates for your email lists can actually be a good thing. In fact, higher unsubscribe rates directly correlate with increased fundraising: those who are uninterested in your cause unsubscribe, and those who continue to receive your messages are interested in your cause and……
Hubspot’s Dan Zarrella doesn’t spew “unicorn and rainbow” advice. In his webinar, The Science of E-mail Marketing, he used raw data to compile a comprehensive list of best practices for e-mail marketers. His counterintuitive findings are relevant to e-mail communication with your donors. Below are the three top takeaways…
Would you think of sending a text-only version of your email newsletter instead of both text and HTML? Surprisingly, many event fundraising organizations still send text-only transactional emails to their event participants and donors. In addition to making it hard to track open and click through rates, text-based transactional emails……
The American Red Cross is one of the premier emergency response organizations in the US. The Triangle Red Cross (TRC) serves as a regional hub in North Carolina area for the American Red Cross, delivering support to their local community. In addition to the domestic disaster relief services, it provides……
A/B testing (or split testing) is a classic direct mail fundraising tactic that has been widely adopted by online marketers to track constituent engagement and find out which version of a web page prospective donors (or event participants) connect with most. You can test layout, graphics, colors, copy, headings, and……
You’ve seen the headlines: “9 Reasons Why Email is Dead,” Why Email No Longer Rules….And What That Means for the Way We Communicate,” or “Nielsen: Email Use Drops 28 Percent in One Year.” With the seemingly endless reports about the death of email, it’s no wonder that the commonly-held…
For many nonprofits, building the base of contacts is the holy grail. More people to communicate with means more donations, right? Not if you’re not talking to them about the right things. When a fundraising event is in your portfolio, it’s important to keep in mind that your event participants……
It’s one of the most asked questions in all of nonprofit email fundraising and marketing: what is the best time & day to send emails to maximize open rates? We asked our own email service provider ExactTarget, and here’s what they had to say: There is no universal… Read…
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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