Nonprofit Fundraising: The Family Side of Giving

When you are compiling a target donor list, what factors do you consider? Age?  Income Bracket?  Education Level?  These are just a few of the key demographics that might top your list.  And, while they are important, a new study released at the Direct Marketing Association New York Nonprofit Conference……

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Donor Thank You Calls

What’s the number one reason people stop donating their time or money? They were never thanked. Terry Axelrod, the CEO of Benevon encourages you to set aside one hour a week for the sole purpose of calling your donors. Not… Read More

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The 4Cs of Online Fundraising

In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time.  How many of these 10 new nonprofits will I support again in 2010?  One.  It’s not a negative reflection on the other nine nonprofits……

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The 4Cs of Online Fundraising

In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time.  How many of these 10 new nonprofits will I support again in 2010?  One.  It’s not a negative reflection on the other nine nonprofits……

Continue Reading

The 4Cs of Online Fundraising

In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time.  How many of these 10 new nonprofits will I support again in 2010?  One.  It’s not a negative reflection on the other nine nonprofits……

Continue Reading

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