Happy birthday, mighty Event 360! As we approach our 18th birthday on November 27th, we’re excited to take a moment and reflect on this special place that so many have called “home” since its founding in 2002. Not many small businesses reach the “old enough to vote” milestone, and our……
Have you seen one of those devices that can be plugged into a Smartphone and used to collect a credit card payment? What is that thing? I did a little digging to find out. It turns out that it’s a mobile payment processing device. Some version of the technology is……
As director of event production at Event 360, my work is often grounded in the importance of storytelling. I know how essential it is for a client’s cause to resonate with an audience. A recent trip to Kenya affirmed for me, on a whole new level, the power of an……
Last month I talked about a “foreign land” I visited — an event that I participated in that had no fundraising requirement, Cycle for Survival. Today I’m here to tell you that I raised just shy of $6,500 despite the fact that I had no obligation to… Read…
The next generations of major philanthropists, who fit into “Gen X” (born 1964-1980) or “Gen Y/Millennial” (born 1981-2000) generational cohorts, will wield more philanthropic power than any previous generation. With an unprecedented amount of wealth, these donors hold the future of philanthropy in their hands, yet, until now, there has……
This weekend was the annual “Scouting for Food” drive here in Rhode Island. If you don’t have this program in your hometown, it’s a food drive organized by local Boy Scout troops. In my area, it has collected more than 7.8 million pounds of food over the past 25 years.…
What’s the key to your nonprofit organization meeting its fundraising goals? According to the Nonprofit Research Collaborative (NRC), it’s having board members who are active donors and fundraisers. That’s the punch line from a new NRC report, Engaging Board Members in Fundraising, released last month and… Read More
Tifani Geier, Senior Director of Participant Acquisition at Event 360, is a strong proponent for testing communication channels to find the best ways to engage and support your event participants and donors. Tifani brings more than ten years of event fundraising and production experience to Event 360, and continually looks……
By Molly Fast It’s not uncommon for me to receive several requests each month to support various friends, co-workers, family and random acquaintances in their fundraising efforts for the causes which mean the most to them. Having recently started to spend money according to a budget, I have…
A simple thank you can go a long way towards making your day better, but that nicety can also translate into positive results in fundraising and mobilisation work. Maybe we send a form letter. Or maybe we figure “they gave us time or money so they care and will stick……
Donor fatigue. If you’re an event fundraising professional, chances are you’ve come across this problem a time or two (or a thousand). I have some suggestions on how to deal with it. The fact is, donor fatigue is a legitimate concern for participants — especially those who have been doing……
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011. There is no doubt this… Read More
With fall events in full swing, it’s likely that you’re looking for quick and actionable ways to boost revenue. Here are five proven ideas to give an extra boost to your fundraising results this season. These ideas don’t require a strategic shift or a lot of development time. But, they……
I recently had an interesting – and thought-provoking, and ultimately disappointing – set of interactions with a large nonprofit. The name of the specific institution is not important for the story, but suffice it to say that it has played an important role in my life and I’ve always felt……
Of the hundreds of commercials I’ve seen during the Olympics, one of my favorites is Procter & Gamble’s “Best Job.” Not only is it a tearjerker, but it also carries a valuable lesson for those of us in event fundraising. [code] In case you haven’t seen it, “Best Job” starts……
I recently wrote about the challenges of how to handle zero-balance participants. Now, let’s move on from those participants and focus on another group: participants who are actually performing. How can you get these participants to raise more money? Here’s a five-step plan for doing just that. Read…
As our long-time readers know, Event 360 strongly believes events are a means to an end. We always recommend moving beyond attendance as a measurement of success and into deeper performance-based metrics. Focusing on the ongoing performance of participants will allow you to realize the potential of engaging participants beyond……
Today we are swapping blog posts with our friends at Blackbaud. To view our post on their site, visit Friends Asking Amy. Thanks to Amy Braiterman for this contribution: Pet-peeves, we all have them. My all time pet-peeve is when able-bodied people in my apartment building use… Read…
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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