The Next Big Thing in Digital Marketing

Our expert, Amanda Gilmour, weighs in on the buzzword you’ve been hearing everywhere: Chatbots. The increasing need for personalized messaging throughout the marketing world has brought to light an exciting opportunity for marketers to share brand messages easily with fans via artificial intelligence. More specifically, chatbots have taken off as……

Continue Reading

Marketers Paying Attention to Snapchat

It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day. Marketers specifically have paid close attention……

Continue Reading

Why Your Call-To-Action is Critical

By Katie Zupancic Wymer “Click Here” might not seem like an overly important phrase. However, when you look at your marketing efforts, all of your hard work and your budget ultimately depend on the success of one final phrase: your CTA, which stands for call-to-action. Your call-to-action is the…

Continue Reading

Recent Posts

First Time’s the Charm: How an Event Novice Took the Lead

By Jesse McDaniel  

For many professionals in our industry, the difference between…

My Take on Hope and Resilience in the Nonprofit Sector

By Jillian Schranz 

Two weeks ago, I had the chance to be…

What I learned at the Collaborative by Classy conference!

By Abbie Peterson

Recently, our Director of Business Development, Jillian Schranz, and I had…

team360 Spotlight – Meet Serena!

You’ve seen our Event 360 Teammate Spotlights, now it’s time for you to meet…

Keep up-to-date on our blog posts by subscribing to email alerts.