By Jillian Schranz I’m writing this blog from an airport, which seems appropriate for the topic. What’s on deck for the Event 360 team in 2018? Lots and lots of events all across the country. As we enter the new year, we have a roster of more than 40 events……
Bank of America has emerged from the global financial crisis with a streamlined cause marketing and sponsorship program. The bank’s Charles Greenstein, senior vice president and global sponsorship marketing executive, highlights the evolution of its sponsorship program, including the rollout of Express Your Thanks,… Read More
Since the adoption of the pink ribbon to broadcast status as an ally in the fight against breast cancer, cause-branded products have exploded. Many brands are pushing this model beyond one-off products to create full cause affinity platforms. The product then becomes just one element of a larger partnership with……
We’ve all seen it time and time again: the loose change collection jar or the dollar treats in the break room with a “support our charity walk team” sign. We feel good by giving back, and we also feel like we are doing something for our workplace. But donating a……
The American Heart Association and Macy’s have teamed up to support the American Heart Association’s “Go Red for Women” campaign to fight heart disease in women. By taking “fashion to the heart,” Macy’s encourages customers to shop for items that support the Go Red for Women movement and…
You’ve spent the year doing well by doing good; now earn some recognition for your accomplishments in the Cause Marketing Halo Awards, cause marketing’s highest honor, and the subject of an annual section in Advertising Age. Outstanding causes and companies will compete in the following categories: Video Creative …
As autumn looms, we’re getting ready for the rush of events, holidays, and celebrations…
By: Abbie Peterson
In the dynamic realm of peer-to-peer fundraising events, the…
As an event professional, you know that time is of the essence when it…
By Jesse McDaniel
For most novices, entering the events world can be…
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