Creating a Year-to-Year Legacy Communication Plan

By Joann Collins The seasonal nature of the fundraising events business means that your communications team is usually in one of three repeating phases: Planning, Implementing, or Analyzing. Then as soon as you’re done with your analysis, it’s time to plan for the next year. During that transition period…

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Fundraising Reporting versus Fundraising Analytics

Is analytics a priority for your organization?  If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360. If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great…

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Are you spying on your donors?

Predictive analytics — the science of identifying and cultivating new donors by analyzing characteristics of existing donors — has become indispensable to many nonprofits according to a recent article in the Wall Street Journal. Most fund-raisers say the technology works. The American Society for the Prevention of Cruelty to……

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Throwback Thursday with Event 360

Over the years, we’ve covered all sorts of topics on our Event 360 Blog,…

Get Out of Your Own Way: Three Fundraising Strategies to Up Your Game

By Molly Fast

I often tell peer-to-peer fundraising event participants that when it comes…

Don’t Leave Money on the Table

By Dawn Clark

Early in 2022, we expanded our scope of work with one…

Purchasing Best Practices

By David Koslovsky 

The event landscape has changed in many ways over…

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