By Alyssa Pelosi
With another incredible event season under our belt, the end of 2023 marks the fifth year of events with Shatterproof! We were eager to kick off this year’s season with a spirit reminiscent of pre-pandemic times, fully ready to hit the ground running in Chicago, Boston, Washington, D.C., New York City, Los Angeles and Dallas.
2023 marked a milestone for Shatterproof, as they underwent a rebrand—from Rise Up Against Addiction to the Shatterproof Walk. And with a fresh new identity comes a wave of brand-spanking-new signage! The season started in August, a few weeks before the first event of the season, as the team arrived in Los Angeles to play our favorite game of truck-packing Tetris to prepare for transport. With the new signage loaded, the truck on her way, our backup (and backup backup) plans at the ready, our team grabbed their bags and headed to Chicago.
The kickoff of the fall series brought us face to face with a few of our favorite event pro tasks—inventorying, labeling, and constructing a slew of signs to set the stage for the entire season. And yes, we geeked out, because event signage is our jam. We also were met with a few surprises! A field full of unexpected goose “gifts” greeted us, prompting our event team to take on impromptu lawn care duties. We mean it when we say we’re full service. Adaptability is key!
As we made our way to the next five cities, the hard work and impeccable attention to detail of our event pros helped make trucking assets from city to city across the country a breeze. Clicking into our supply truck tracker app became a welcomed routine, ensuring everything was on track and arriving right on time. Overall, the work of our production team was top-of-the-line, tackling quick turnarounds for site layout changes and permits, as well as myriad new planning elements. Each challenge was met with the precision of a well-oiled machine, ensuring a seamless and enjoyable experience for everyone involved.
Event 360 is privileged to support an organizational roster of incredible organizations that are determined to make the world a better place, and Shatterproof is no different. Their tenets include transforming addiction treatment, ending addiction stigma, educating/empowering communities, and advocating for change. Overdoses are the leading cause of accidental death in the United States, and reversing this epidemic is a monumental task. That said, Shatterproof is determined and equipped to stand at the helm in an ongoing effort to right this ship, navigating with the power of science and deep compassion. We are so honored to labor with them in this undertaking, and as we reflect on the successes and lessons from this past season and the incredible $1 million raised by an outstanding community of 4,000 participants, we can’t wait to see what 2024 has in store.
If you’re interested in learning more about Shatterproof and supporting their mission, please click here.