HCD Connect ImageWe’ve posted some stories here about the value of design thinking—also known as human-centered design (HCD). Today, approaching both event-fundraising management and event creation from the perspective of a designer—that is to say, empathize, define, ideate, prototype, test—is increasingly becoming recognized as the most effective way to develop solutions that work. And now, for those of you who want to learn more about the method—and connect with other’s who are using it successfully—there’s IDEO.org’s recently launched HCD Connect.

Developed with the support of the Bill & Melinda Gates Foundation, the site is an online community for those who are “taking a human-centered approach to poverty-related challenges around the world.” Aside from informing organizations and individuals about the concepts, process and value behind HCD, the site is a place where users can share ideas. Upon entering the site, connections are encouraged and facilitated based on location and/or focus area, such as health, gender equity or education.

IDEO. org is a nonprofit “focused solely on social innovation.” Its methodology is based on HCD projects aimed at alleviating poverty—although the group’s information campaign is of value to any nonprofit interested in HCD. As part of their efforts, they have helped develop the downloadable HCD Toolkit that explains design thinking and supports “activities such as building listening skills, running workshops and implementing ideas.” The HCD Connect site acts a companion of sorts for current and new toolkit users.

HCD, as Event 360 VP of Sales and Marketing Jono Smith wrote in his series of articles on the concept, is of particular value to the event fundraising community. “Creating something without regard for its feasibility out in the world is not unlike designing an event route without regard to unpredictability of weather,” he wrote. “It might work, but the likelihood of it being a reliable, safe, means of transport will be greatly diminished.”

Have you considered how human-centered design can play a role in your organization or fundraising efforts?

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