By Lindsay Griffin and Jesse W. McDaniel

This March, we’re proud to highlight our incredible partner, the Multiple Myeloma Research Foundation, during Multiple Myeloma Awareness Month; honoring patients and caretakers as they combat this disease, while also promoting education and raising visibility. According to the American Cancer Society, nearly 36,000 people will face new diagnoses in 2024, while approximately 12,500 individuals will succumb to this affliction. Multiple myeloma is a blood cancer that impacts the bone marrow’s plasma cells, ultimately effecting the immune system and possibly leading to additional serious issues such as kidney failure, cardiac issues, etc. For many, the topic of cancer is uncomfortable at best and terrifying at worst. Whether through firsthand or secondary experience, from that initial doctor’s visit to the last day of treatment, the journey can be long. Despite this, there’s a light at the end of the tunnel, and the Multiple Myeloma Research Foundation (MMRF) is happy to hold the torch.  

Since 1998, this incredible nonprofit has been relentless in its mission to accelerate a cure for each and every patient. Prioritizing those in need, driving innovation, delivering solutions, collaborating and building trust are not only integral to their daily operations, but critical to who they are as an organization. And although they work to maintain a united front, they’re mindful of the reality that multiple myeloma can be divisive when it comes to race, ethnicity, age, gender, social status, financial standing, and countless other factors that play important roles in patient outcomes. However, MMRF has been vigilant in this battle for decades, and as partners, Event 360 is excited to continue collaborating with them through the Team for Cures Walk/Run event series.  

In 2023, we hosted approximately 6,700 participants and raised $2.5 M, exceeding the fundraising goal. With 15 events and 80 staff members, such a high level of orchestration required all hands on deck this past year. As we look to 2024, we consider the many moving pieces coming our way, particularly the introduction of Houston and Tampa as new markets and shifting to an entirely fall schedule. We’re thrilled that everything from our production expertise to our all-star staff members have helped contribute to meaningful results, including $600M+ invested in research, introducing more than 15 pharmaceutical drugs to the oncology market, and increasing patient life expectancy three times over. Every step walked and dollar raised gets us closer to a world in which this illness is a thing of the past, and we couldn’t be happier to partner with MMRF in these efforts.  

For some, being confronted with multiple myeloma is an isolating experience. As a lesser-known form of cancer, a lack of information only helps to fuel fear. That’s why education is imperative when it comes to multiple myeloma. Having conversations with your physician, learning to recognize possible symptoms and warning signs, or maybe even signing up for a fundraising walk/run are all meaningful ways to take part in observing this special month. Those currently in the fight know just how much courage and resilience is needed to move forward, and knowledge and activism are but two more tools in their arsenal. All of us can contribute to the tides of change, and with MMRF as a lighthouse, we’re confident that our ships can make it to shore a bit more safely.   


Lindsay Griffin

Lindsay joined Event 360 in 2021 in a production role and has since had the pleasure of joining the accounts team, leading the MMRF Team for Cures Walk/Run events. In her free time, you might find Lindsay at her axe throwing league, pretending to be a concert violinist, or traveling around the world as often as possible. 


 

Jesse W. McDaniel

Jesse joined the Event 360 team in 2021 following a career in the worlds of editing, development, and fundraising. As Creative Services Coordinator he tackles everything from communications trafficking and project management, to copywriting and overseeing niche deliverables. A jack of all trades, master of none (…ok, maybe two or three), his favorite experiences allow him to wordsmith or make meaningful connections with our amazing participants. When he’s not city-hopping during event season, he enjoys composing music, penning nonfiction, traveling, and spending time with a good book. 


 

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