In our series on event fundraising check lists, we first covered Event Logistics and Participant Support. In this post, we’ll map out the activities associated with Donations Management and Fundraising. These two categories are vitally important and closely related. After all, the entire point of holding a fundraising walk or other type of special events fundraiser is to secure donations for your nonprofit organization.

Donations Management

Donations Management refers to the process of managing donations that have already been secured. For example, if you are holding a special events fundraiser, what do you do with the physical cash and checks that are collected? It’s important to have protocol in place and a trained volunteer staff to handle collection of contributions. Forms must be created, matching programs must be clearly articulated and leveraged, and each entry must be cataloged.

o Evaluation of Current Process or Set Up Process

o Create Donation Form

o Registration Data Entry

o Donations Issue Support

o Matching Gifts Program

o Set Up Lockbox

o Band Deposits

Fundraising

Strong fundraising initiatives are the backbone of any event fundraiser. If Donations Management represents the general management function of a business, then Fundraising is akin to the marketing function, because successful fundraising involves honing the communications and message around an event, providing the collateral necessary for your participants to generate donations effectively, and identifying top brand advocates to further cause.

We’ve found that the following fundraising tactics help empower your participants to reach 100% of their goal: 

o Online Communication Strategy Development and Implementation – Develop a strategy focused on communicating to your different segments of participants with different personalized messages delivered through multiple channels. Tools like Blackbaud Sphere and Convio TeamRaiser make it easy to create an event website and participant center whose content changes based on a participant’s fundraising actions to date.

o Fundraising Tool Kit Development – Each fundraiser has a different level of commitment and to get the most out of each of your participants, it’s key to give them the tools they need to succeed. If you Google event fundraising toolkit, you will find several examples, including this one.

o Personal Coaching – Find that star on your team that can light up any room (and get a check out of any donor) and encourage them to coach the rest of your event’s participants on how to develop a plan to reach their goal.

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